Digital Marketing Specialist – Freelance Project
Posted 6 days ago by Twine
Negotiable
Undetermined
Undetermined
United Kingdom
Summary: This role is centered on utilizing a high-traffic YouTube Shorts channel to enhance ebook sales through a strategic content-to-conversion approach. The candidate will be responsible for optimizing video content, refining calls-to-action, and analyzing performance metrics to drive conversions while maintaining an authentic viewer experience. Collaboration on ad copy and psychological triggers is crucial for success in this position. This opportunity allows for a significant impact on digital product sales through innovative marketing strategies.
Key Responsibilities:
- Develop and implement a marketing strategy tailored to YouTube Shorts for ebook sales
- Optimize short-form video content to increase viewer engagement and conversion rates
- Create or refine calls-to-action and bio links to drive traffic to the ebook sales page
- Analyze channel and campaign metrics, providing actionable insights and recommendations
- Collaborate on ad copy, video hooks, and psychological angles to improve conversion
- Suggest and test new approaches for content-to-conversion optimization
Key Skills:
- Proven experience in digital marketing, with a focus on YouTube Shorts or TikTok
- Demonstrated success in selling digital products or ebooks online
- Strong understanding of short-form video content and audience engagement strategies
- Ability to analyze data and adjust strategies based on performance metrics
- Excellent communication and collaboration skills
- Creative thinker with a results-driven mindset
- Familiarity with optimizing calls-to-action and bio links for conversions
- Experience with performance-based or commission-based marketing is a plus
Salary (Rate): undetermined
City: undetermined
Country: United Kingdom
Working Arrangements: undetermined
IR35 Status: undetermined
Seniority Level: undetermined
Industry: Marketing
This role focuses on leveraging a high-traffic YouTube Shorts channel to drive consistent ebook sales. The ideal candidate will develop and execute a content-to-conversion strategy, transforming short-form video engagement into digital product purchases. You will be responsible for optimizing content, refining calls-to-action, and analyzing performance metrics to maximize conversions, all while maintaining an authentic and non-intrusive approach. Collaboration on ad copy, hooks, and psychological triggers that resonate with viewers is essential. This is an opportunity to make a measurable impact on digital product sales through innovative marketing tactics.
Deliverables
- Develop and implement a marketing strategy tailored to YouTube Shorts for ebook sales
- Optimize short-form video content to increase viewer engagement and conversion rates
- Create or refine calls-to-action and bio links to drive traffic to the ebook sales page
- Analyze channel and campaign metrics, providing actionable insights and recommendations
- Collaborate on ad copy, video hooks, and psychological angles to improve conversion
- Suggest and test new approaches for content-to-conversion optimization
Requirements
- Proven experience in digital marketing, with a focus on YouTube Shorts or TikTok
- Demonstrated success in selling digital products or ebooks online
- Strong understanding of short-form video content and audience engagement strategies
- Ability to analyze data and adjust strategies based on performance metrics
- Excellent communication and collaboration skills
- Creative thinker with a results-driven mindset
- Familiarity with optimizing calls-to-action and bio links for conversions
- Experience with performance-based or commission-based marketing is a plus
About Twine
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