Digital Marketing Specialist - 12 months FTC

Summary: The Digital Marketing Specialist role involves supporting the Digital Brand Marketing Manager in developing and optimizing national media campaigns to meet sales objectives, particularly for product launches and high-end vehicles. The position requires collaboration with various teams and agencies to ensure effective campaign delivery across multiple platforms. The role also emphasizes data-driven insights to enhance campaign performance and brand consistency. This is a 12-month fixed-term contract based in Milton Keynes with a hybrid working arrangement.

Key Responsibilities:

• Support the Digital Brand Marketing Manager in developing and optimizing national media campaigns.
• Collaborate with creative teams, media agencies, and external partners for campaign delivery.
• Maximize media efficiency through appropriate planning and integration of new media opportunities.
• Work with internal teams to align marketing strategies with business goals.
• Leverage analytics for insights and optimization of digital campaigns.
• Monitor and analyze campaign performance, providing reports to senior management.
• Control budgets and manage financial administration related to marketing initiatives.

Key Skills:

• Proven experience in marketing, preferably in luxury automotive or premium consumer goods.
• Success in delivering high-impact marketing campaigns, especially in paid media and product launches.
• Strong understanding of digital marketing channels, including VOD and social media.
• Experience with data analysis and reporting dashboards for campaign optimization.
• Ability to manage projects and responsibilities with attention to detail.
• Advanced presentation skills and capability to influence at a senior level.
• Curiosity to measure, test, and learn for optimal results.

Salary (Rate): 40000

City: Milton Keynes

Country: United Kingdom

Working Arrangements: hybrid

IR35 Status: fixed-term

Seniority Level: Mid-Level

Industry: Marketing