Digital Marketing – SEO & AI Optimisation

Digital Marketing – SEO & AI Optimisation

Posted 1 week ago by Twine

Apply
Negotiable
Undetermined
Undetermined
United Kingdom
Apply
Advanced Design Systems Algorithms Artificial Intelligence Digital Marketing External Auditing Google Advertising Google Analytics Google Search Console Management Marketing Strategies Organic Search Return On Investment Search Algorithms Search Engine Optimisation

Summary: This role focuses on driving high-intent lead generation through advanced SEO, AI engine optimization, and targeted Google Ads campaigns. The candidate will develop and execute a comprehensive digital marketing strategy tailored to three core service offerings, emphasizing quality lead generation and measurable ROI. Responsibilities include conducting audits, implementing SEO strategies, managing Google Ads campaigns, and providing actionable recommendations for ongoing improvements. Collaboration on LinkedIn outreach strategies is also expected to enhance lead generation efforts.

Key Responsibilities:

  • Conduct a thorough audit of the existing website and digital presence to identify opportunities for SEO and AI optimisation.
  • Develop and implement an SEO strategy to improve organic search rankings and increase visibility in AI-powered recommendation engines.
  • Plan, launch, and manage Google Ads campaigns focused on generating high-intent leads for each service area.
  • Monitor, analyse, and report on campaign performance, adjusting tactics to maximise lead quality and conversion rates.
  • Provide actionable recommendations for ongoing website and content improvements to support long-term growth.
  • Collaborate on LinkedIn outreach strategies to supplement lead generation efforts.

Key Skills:

  • Demonstrable experience in SEO, Google Ads management, and AI-driven optimisation for service-based websites.
  • Strong understanding of AI search algorithms and how to optimise content for AI recommendations.
  • Proven ability to generate high-quality leads and deliver measurable marketing results.
  • Proficiency with analytics tools such as Google Analytics, Google Search Console, and relevant AI optimisation platforms.
  • Excellent communication skills and ability to present clear, actionable strategies.
  • Availability for a part-time, contract-based engagement.
  • Experience working with small businesses or personal projects is a plus.

Salary (Rate): undetermined

City: undetermined

Country: United Kingdom

Working Arrangements: undetermined

IR35 Status: undetermined

Seniority Level: undetermined

Industry: Marketing

Detailed Description From Employer:

This role is focused on driving high-intent lead generation through advanced SEO, AI engine optimisation, and targeted Google Ads campaigns. The ideal candidate will have a proven track record in elevating website visibility, particularly in AI-driven recommendations, and delivering measurable results for service-based businesses. You will be responsible for developing and executing a comprehensive digital marketing strategy tailored to three core service offerings, with a strong emphasis on generating quality leads and demonstrating clear ROI.

Deliverables

  • Conduct a thorough audit of the existing website and digital presence to identify opportunities for SEO and AI optimisation.
  • Develop and implement an SEO strategy to improve organic search rankings and increase visibility in AI-powered recommendation engines.
  • Plan, launch, and manage Google Ads campaigns focused on generating high-intent leads for each service area.
  • Monitor, analyse, and report on campaign performance, adjusting tactics to maximise lead quality and conversion rates.
  • Provide actionable recommendations for ongoing website and content improvements to support long-term growth.
  • Collaborate on LinkedIn outreach strategies to supplement lead generation efforts.

Requirements

  • Demonstrable experience in SEO, Google Ads management, and AI-driven optimisation for service-based websites.
  • Strong understanding of AI search algorithms and how to optimise content for AI recommendations.
  • Proven ability to generate high-quality leads and deliver measurable marketing results.
  • Proficiency with analytics tools such as Google Analytics, Google Search Console, and relevant AI optimisation platforms.
  • Excellent communication skills and ability to present clear, actionable strategies.
  • Availability for a part-time, contract-based engagement.
  • Experience working with small businesses or personal projects is a plus.

About Twine

Twine is a leading freelance marketplace connecting top freelancers, consultants, and contractors with companies needing creative and tech expertise. Trusted by Fortune 500 companies and innovative startups alike, Twine enables companies to scale their teams globally.

Our Mission

Twine's mission is to empower creators and businesses to thrive in an AI-driven, freelance-first world.

Apply
Similar Jobs
Loading data...