Digital Marketing Officer
Posted 2 weeks ago by Victoria and Albert Museum
£35,000 Per year
Undetermined
Undetermined
London Area, United Kingdom
Summary: The Digital Marketing Officer will lead the implementation of digital marketing strategies aimed at enhancing brand awareness, driving website traffic, and generating sales for the V&A's family of sites. This role involves managing paid social and search campaigns, analyzing performance metrics, and optimizing marketing efforts to meet organizational goals. The position is a 12-month contract based in London, offering a range of employee benefits.
Key Responsibilities:
- Implement, manage and optimise paid social campaigns including Facebook, Instagram, Tik Tok, LinkedIn, etc.
- Implement, manage and optimise Google and/or Microsoft campaigns including search, Pmax, DemandGen & YouTube.
- Map keywords and write ads to drive traffic and sales to support the V&A’s public programme, exhibitions and commercial activities.
- Analyse campaign performance using Google Analytics (GA4) and other relevant tools.
- Report the performance of all digital marketing campaigns with a data-driven approach for performance and spend optimisation.
- Manage billing and invoices.
Key Skills:
- Experience in digital marketing strategies and campaign management.
- Proficiency in managing paid social and search campaigns.
- Strong analytical skills with experience in Google Analytics (GA4).
- Ability to report on campaign performance and optimize based on data.
- Excellent communication and organizational skills.
Salary (Rate): £35,000.00 yearly
City: London
Country: United Kingdom
Working Arrangements: undetermined
IR35 Status: undetermined
Seniority Level: undetermined
Industry: Marketing
The Role
The Audience Engagement team champions a customer-centric marketing approach across the V&A, tasked with growing consumer engagement and revenue, and creating multi-channel audience engagement strategy for the V&A’s family of sites. As our Digital Marketing Officer, you will be responsible for implementing effective digital marketing strategies to increase brand awareness, drive website traffic, and generate sales working across various digital channels to support all V&A offering. As our Digital Marketing Officer, you will be responsible for implementing effective digital marketing strategies to increase brand awareness, drive website traffic, and generate sales working across various digital channels to support all V&A offering.
- Implement, manage and optimise paid social campaigns including Facebook, Instagram, Tik Tok, LinkedIn, etc. to support the V&A offering across our various venues.
- Implement, manage and optimise Google and/or Microsoft campaigns including search, Pmax, DemandGen & YouTube, map keywords and write ads to drive traffic and sales to support the V&A’s public programme, exhibitions and commercial activities.
- Analyse campaign performance using Google Analytics (GA4) and other relevant tools.
- Report the performance of all digital marketing campaigns, putting in place a proactive, data-driven approach of performance and spend optimisation, to achieve organisational goals.
- Manage billing and invoices.
What we offer you:
- 29 days of holiday + public holidays each year
- 5.5% employee pension contribution, 10% employer pension contribution (post-probation)
- Life assurance scheme (to value of 4 x annual salary)
- Family-friendly policies e.g. enhanced maternity + paid carers leave
- Free sanitary products for all employees across our sites
- Free entrance to many major museums and exhibitions
- Benefits platform offering discounts at major retailers & many more
Full job description and list of benefits on our website
This is a 12month Contract position
Applications close 22 June