Digital Marketing Manager – UAE (Social Media & Web Performance)
Posted 3 days ago by Principle
£61,000 Per year
Undetermined
Hybrid
London Area, United Kingdom
Summary: The Digital Marketing Manager role focuses on leading social media strategy and enhancing website performance specifically for the UAE market. This hands-on position requires expertise in digital engagement and data-driven decision-making to optimize content across social platforms, particularly LinkedIn. The manager will also collaborate with various teams to execute integrated digital campaigns and improve lead generation. The role offers significant ownership of the digital presence in the UAE market.
Key Responsibilities:
- Own and optimise the UAE website experience to improve engagement, conversion and lead generation
- Use Adobe Analytics to track website performance, user behaviour, and campaign impact, turning insights into action
- Lead social media strategy and execution for the UAE, with a focus on LinkedIn (organic and paid)
- Own the social and content calendar, ensuring a strong pipeline of always-on and campaign-led activity
- Partner with cross-functional teams (Marketing, Comms, Events, Sales and Digital) to deliver integrated digital campaigns
Key Skills:
- Proven experience in B2B digital marketing, ideally in enterprise tech / SaaS
- Strong background in social media strategy, particularly LinkedIn content and campaign execution
- Experience managing and improving website performance and digital user journeys
- Hands-on capability using Adobe Analytics to measure, report and optimise digital performance
- Strong communication and presentation skills, comfortable sharing insights and recommendations
Salary (Rate): £61,000.00 yearly
City: London
Country: United Kingdom
Working Arrangements: hybrid
IR35 Status: undetermined
Seniority Level: undetermined
Industry: Marketing
Digital Marketing Manager – UAE (Social Media & Web Performance)
Salary : £61,000 pa
Location : Hybrid London
Contract: 12 months (high chance of extension)
We’re hiring a Digital Marketing Manager to lead social media strategy and website performance across the UAE market. This is a hands-on role for someone who understands how to build strong digital engagement while using data to drive measurable business impact. You’ll take ownership of key digital channels, optimising content and performance across social platforms (with a strong focus on LinkedIn ) and ensuring the regional website delivers relevance, visibility, and lead generation.
What you’ll be doing
- Own and optimise the UAE website experience to improve engagement, conversion and lead generation
- Use Adobe Analytics to track website performance, user behaviour, and campaign impact, turning insights into action
- Lead social media strategy and execution for the UAE, with a focus on LinkedIn (organic and paid)
- Own the social and content calendar, ensuring a strong pipeline of always-on and campaign-led activity
- Partner with cross-functional teams (Marketing, Comms, Events, Sales and Digital) to deliver integrated digital campaigns
What we’re looking for
- Proven experience in B2B digital marketing , ideally in enterprise tech / SaaS
- Strong background in social media strategy , particularly LinkedIn content and campaign execution
- Experience managing and improving website performance and digital user journeys
- Hands-on capability using Adobe Analytics to measure, report and optimise digital performance
- Strong communication and presentation skills, comfortable sharing insights and recommendations
Why apply? This is a high-impact role with real ownership of the UAE digital presence, - email hannah@principlehr.com