Digital Marketing Manager

Digital Marketing Manager – Working for Meta of interest? Start Date: ASAP Duration: 12 Months Location: Few days per month in London office, rest of the work is remote Rate: £300 - £450 per day, on a PAYE Model

The Digital Marketing Manager - is responsible for designing, scaling, and optimizing paid media and performance marketing campaigns to drive quality traffic and leads for scalable growth programmes, both at global and regional levels. This role requires expertise in digital channels (proficiency in Meta Ads, LinkedIn and Google Ads are a must), demand generation, data analysis, and project management to ensure exceptional campaign delivery, tracking, and optimization.

The expertise we are looking for: This person is a seasoned digital marketer with 7+ years of experience in performance marketing, preferably in a B2B SaaS, Technology or agency environment. You understand audiences, personas, and you know how to approach Enterprise and SMB Requisition Intake Form EMEA marketing. You are a strategic thinker with strong analytical skills, able to drive business growth through data-driven marketing strategies. You are also a collaborative self-starter, able to work effectively with cross-functional teams, manage multiple stakeholders to deliver insights and drive results as part of a team and autonomously. The candidate will work closely with a lean digital team that manages several projects at any time and one that moves at speed to hit milestones and deadlines.

7+ years in performance marketing, preferably in a B2B SaaS, agency, or fast-paced, high-growth environment. Experience running event programmes (virtual and in person); Livestream, webinars, online sessions are all familiar from channels to landing pages and managing leads from these events in CRMs. Proficiency in streaming platforms like SplashThat are a plus. Experience managing agencies and budgets with expertise in social/digital marketing. Familiarity with Mar/Ad-tech, data enrichment, lead routing/management, automation, nurture, activation, monetization, and personalization. Proficiency in measurement tools, data analytics, and reporting tools like Google Data Studio, Salesforce, SplashThat. Strong project management and communication skills Comfortable with working across time zones, managing complexity and ambiguity Language - Spanish or Portuguese a bonus

Top 3 Skills

• Digital Marketing Channel Expertise: Critical understanding and hands-on management experience across various digital marketing channels.
• Global B2B Enterprise Program Management: Proven experience managing integrated and multi-channel digital marketing programs at a global level, specifically focused on enterprise businesses and B2B clients.
• Autonomy and Proactive Impact: Must demonstrate an autonomous and independent self-starter approach, showing the ability to drive specific and measurable impact at their level without requiring significant oversight or "handholding”

Responsibilities:

• Managing global virtual event programmes promotional plans from smaller webinars to larger global experiences.
• Hands on experience managing digital and demand generation programmes with end-to-end journeys, from ideation to reporting out.
• Agency management and ensuring deadlines are being met with quality and accuracy.
• Design and scale paid media programs to drive quality traffic, leads and scalable growth, for different stages of the funnel but also know how to connect these journeys up.
• Optimize channels and programmes for integrated campaigns.
• Drive content and creative planning mapped to personas, objectives and specific campaign-types.
• Understand how to build messaging that cuts through and ideate to continually improve audience-engagement.
• Activate multi-channel ABM strategies for high-value companies and personas
• Ensure exceptional digital advertising campaign delivery in ad creative, ad format, platform innovation, QA, and optimization.
• Comprehensive tracking and reporting for digital campaigns to allow advanced optimization.
• Lead digital channel delivery, ensuring agencies and partners have all required deliverables.
• Oversee and own campaign tracking to ensure robust digital campaign measurement.
• Collaborate with analytics, data science, and measurement teams to build digital channel reports.
• Continuously review and optimize digital GTM processes.
• Segmentation testing - Deep dive into audiences and assist with testing to improve performance.
• Innovate at landing page and form level and assist with SEO & CRO to improve organic performance.
• Support SEO strategies for traffic growth and new prospect acquisition.
• Deliver insights to marketing, sales, product marketing, and management teams.
• Use data-driven marketing to identify trends and make optimization recommendations.
• Collaborate with cross-functional teams to create growth roadmaps and develop optimization plans.
• Innovate, test, and optimize - Own the testing and learning agenda.
• Strong understanding of how to use AI to improve efficiency and operating speed.