Digital Marketing Manager
Posted 1 day ago by 1766878836
Negotiable
Undetermined
Hybrid
London Area, United Kingdom
Summary: The Digital Marketing Manager at Intact Software is a hybrid role that combines team leadership with hands-on execution of paid media campaigns. The successful candidate will manage a creative team while personally driving growth through paid acquisition strategies. This position is pivotal in launching a Next-Gen CRM Product for the distribution industry, requiring both strategic oversight and tactical execution. The ideal candidate will possess extensive experience in B2B digital marketing and a strong proficiency in various digital marketing tools.
Key Responsibilities:
- Lead and mentor a creative team of Content Creators and Designers.
- Guide the team to produce high-quality content that positions the new CRM as a market leader.
- Orchestrate the Go-to-Market strategy, aligning organic buzz with paid efforts.
- Personally set up, manage, and optimize campaigns on Google Ads and Meta platforms.
- Drive high-quality MQLs and Demos, focusing on CPA and ROAS.
- A/B test creatives and copy to identify effective strategies for the new product.
Key Skills:
- 5+ years of experience in B2B Digital Marketing, with at least 2 years in a leadership role.
- Expertise in Google Ads Manager and Meta Business Suite.
- Proficient in GA4 and HubSpot.
- Strong strategic and tactical mindset.
- Native/Bilingual English proficiency with excellent copywriting skills.
Salary (Rate): undetermined
City: London Area
Country: United Kingdom
Working Arrangements: hybrid
IR35 Status: undetermined
Seniority Level: undetermined
Industry: Marketing
Are you a Marketing Leader who still loves the thrill of being "Hands-on" with campaigns? At Intact Software, we are combining the stability of a 30-year industry leader with the energy of a startup. We are preparing to launch a Next-Gen CRM Product for the distribution industry, and we need a Player-Coach to lead the charge. You won't just oversee strategy; you will build the engine that drives it.
THE ROLE IN A NUTSHELL
We are looking for a hybrid talent. You will manage a creative team to tell our story, while personally running paid acquisition to drive growth.
1. The "Coach" Part (Team Leadership):
- Lead the Comms Squad: You will manage and mentor our talented team of Content - Creators and Designers.
- Brand Guardian: Guide the team to produce world-class content (blogs, social assets, launch videos) that positions our new CRM as a market leader.
- GTM Strategy: Orchestrate the Go-to-Market plan, ensuring organic buzz perfectly aligns with paid efforts.
2. The "Player" Part (Paid Media Execution):
- Own the Ad Account: This is not a "supervise the agency" role. You will personally setup, manage, and optimize campaigns on Google Ads (Search/Display) and Meta (FB/Insta).
- Performance Focus: Your goal is to drive high-quality MQLs (Marketing Qualified Leads) and Demos. You obsess over CPA (Cost Per Acquisition) and ROAS.
- Test & Learn: A/B test creatives and copy to find the winning formula for our new product.
WHO WE ARE LOOKING FOR
- Experience: 5+ years in B2B Digital Marketing, with at least 2 years leading a team.
- The Skillset: You are a master of Google Ads Manager & Meta Business Suite. You know your way around GA4 and HubSpot.
- The Mindset: You are strategic enough to present to the Board, but tactical enough to fix a broken tracking pixel.
- Language: Native/Bilingual English proficiency (Excellent copywriting skills are a must).
WHY JOIN US?
- Be the strategic voice behind a major product launch.
- Join a certified "Great Place to Work" culture.
- Competitive salary + Performance bonuses based on growth targets.