Digital Marketing Manager

Our client in London is looking for an App Monetisation Marketing Manager for a fixed term contract until December 2025. This will be a hybrid role (3 days on site, 2 days remote). Our client's Audience Network team works with high potential mobile and game developers and helps them scale their businesses in a sustainable manner. Their mission is to bring their highly targeted, quality ads to millions of developers around the world. Our client is seeking a Marketing Manager to join their team to lead the audience network brand globally in-market. The Marketing Manager will work with colleagues cross-functionally to plan and execute on a re-branding and GTM strategy including ideation, content creation and curation, event strategy, and program launches and measurement.

Responsibilities:

• Lead and execute the marketing strategy for Audience Network, in alignment with product and business goals
• Ensure positive brand presence and recall for Audience network globally
• Develop and deploy content and marketing materials (articles, presentations, playbooks) in partnership and alignment with cross-functional teams, securing approvals where needed.
• Create and execute Audience Network’s owned/sponsored events (and co-owned events with key partners) in close collaboration with the Global Commercial and Partnerships teams and agencies.
• Drive, oversee and manage strategic and logistical planning for events, conferences and key industry moments
• Adapt projects and deliverables quickly to product changes and limitations, and communicate these strategically to stakeholders
• Partner with various third parties to execute on the marketing strategy
• Identify effectiveness and impact of current marketing initiatives with tracking and analysis
• Manage social channels such as Linkedin, FB, Instagram, X, blog, etc.

Minimum Qualifications:

• 7 minimum years of relevant experience
• Strong virtual presence, excellent written and verbal communication skills and high attention to detail.
• Strong project management, multitasking, and decision-making skills
• Proven success in execution of marketing strategies and campaigns
• Metrics-driven marketing approach combined with creativity
• Demonstrated ability to collaborate with third parties and cross-functional teams (Commercial, Product, Legal, etc) and lead complex projects
• Excellent communication and presentation skills at all levels of an organization.
• BA/BS degree or higher

Preferred Qualifications:

• Demonstrated experience and expertise in Digital Marketing
• Experience in Marketing Strategy, GTM messaging and Collateral design
• Mobile Gaming/AdTech industry experience
• Performance marketing experience and/or brand advertising experience
• Strong analytical skills with the ability to tell a powerful story using data.

Benefits:

• Competitive salary
• Healthcare contribution and inclusion in company pension scheme
• Work laptop and phone
• 25 days annual leave (pro-rata) plus paid bank holidays
• Expanding workforce with potential for career progression for top performers