Digital Marketing Manager

Digital Marketing Manager

Posted 1 week ago by Career Moves Group I B Corp™

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£559 Per day
Undetermined
Hybrid
London Area, United Kingdom
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Advanced Design Systems Advertisement Automation Cloud Computing Cloud Technology Constituent Relationship Management Creativity Customer Relationship Management (CRM) Software Data Processing Demand Generation Digital Advertising Digital Marketing Eloqua Management Marketing Automation Marketo Market Trend Mobile Devices Outbound Marketing Product Management Salesforce SQL (Programming Language) Stakeholder Management Target Audience User Interface

Summary: The Digital Marketing Manager role focuses on developing and executing cross-channel marketing programs to enhance customer engagement with the client's Ad Solutions division. The position requires a blend of analytical skills and creativity to drive measurable outcomes for various stakeholders. The successful candidate will leverage modern marketing tools and collaborate with multiple teams to optimize campaign performance. This is a temporary contract position based in London with hybrid working arrangements.

Key Responsibilities:

  • Plan, design, and execute cross-channel marketing initiatives that drive adoption of Ads solutions.
  • Leverage modern marketing automation tools to build multi-step campaigns that inform advertisers of new product developments, promotions, and optimization opportunities.
  • Partner with program owners and own the channel strategy to iterate and test different ways to communicate key messages.
  • Work and think cross-channel, targeting the messaging to the appropriate media or mix of media where necessary.
  • Optimise against key metrics including CTR, open rates, attribution metrics, and engagement.
  • Leverage in-house CRM tools to increase campaign performance.
  • Track best practices, monitor industry trends, and make recommendations.
  • Provide clear, consistent, and frequent communication with stakeholders to outline strategy, tactics, goals, and performance of campaigns.

Key Skills:

  • Experience in B2B, digital advertising, and ad-tech products/services.
  • Experience with Marketo, Eloqua, Salesforce Marketing Cloud, or similar CRM and marketing automation tools.
  • Strong execution capability with highest standards in a rapidly evolving business.
  • Experience working cross-functionally across Sales, Product Management, Marketing, PR, Legal, and Research.
  • The ability to comfortably and confidently work with both technical and non-technical individuals.
  • Strong understanding of SQL and data processing tools.
  • Experience utilizing systems and tools involving email, analytics, and CRM for targeting, segmentation, reporting for demand generation.
  • Basic SQL knowledge.
  • Excellent written and verbal communication skills.
  • Bachelor’s degree in Business, Marketing, or other related area.

Salary (Rate): £559.36 daily

City: London

Country: United Kingdom

Working Arrangements: hybrid

IR35 Status: undetermined

Seniority Level: undetermined

Industry: Marketing

Detailed Description From Employer:

Digital Marketing Manager - Ad Solutions

Pay rate: £471.47 - £559.36 per day

7mth temp contract

London/Hybrid

My Client is Global Tech Consumer Powerhouse. They are looking for a motivated, customer-obsessed, analytical Digital Marketing Manager to develop and deliver marketing programs that delight their customers and deepen their relationship with Adverts. My clients Advertising Solutions division is dedicated to driving measurable outcomes for brand advertisers, agencies, authors, and entrepreneurs. You will build cross-channel digital marketing programs that deliver an innovative, relevant, and delightful experience for the target audience. My client is looking for a Digital Marketing Manager to join their growing outbound marketing team and reach customers, current and prospective, with stories and facts about my clients Ad Solutions division across a variety of channels: including email, mobile, and Ads UI.

  • Key job responsibilities
  • Plan, design, and execute cross-channel marketing initiatives that drive adoption of Ads solutions.
  • Leverage modern marketing automation tools to build multi-step campaigns that inform advertisers of new product developments, promotions, and optimization opportunities
  • Partner with program owners and own the channel strategy to iterate and test different ways to communicate key messages
  • Work and think cross-channel, targeting the messaging to the appropriate media or mix of media where necessary.
  • Optimise against key metrics including CTR, open rates, attribution metrics, and engagement.
  • Leverage in-house CRM tools to increase campaign performance.
  • Track best practices, monitor industry trends, and make recommendations
  • Provide clear, consistent, and frequent communication with stakeholders to outline strategy, tactics, goals, and performance of campaigns.
  • To be considered you must have:
  • Experience in B2B, digital advertising, and ad-tech products/services
  • Experience with Marketo, Eloqua, Salesforce Marketing Cloud, or similar CRM and marketing automation tools
  • Strong execution capability with highest standards in a rapidly evolving business
  • Experience working cross-functionally across Sales, Product Management, Marketing, PR, Legal, and Research
  • The ability to comfortably and confidently work with both technical and non-technical individuals
  • Strong understanding of SQL and data processing tools
  • Experience utilizing systems and tools involving email, analytics, and CRM for targeting, segmentation, reporting for demand generation
  • Basic SQL knowledge
  • Excellent written and verbal communication skills
  • Bachelor’s degree in Business, Marketing, or other related area
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