Digital Marketing Manager
Posted 1 day ago by CRC Evans
Negotiable
Undetermined
Hybrid
Edinburgh, Scotland, United Kingdom
Summary: The Digital Marketing Manager role at CRC Evans is a 12-month fixed-term contract based in Edinburgh or Burnley, focusing on enhancing the company's digital marketing presence as part of its global repositioning strategy. The position involves managing and optimizing the website, executing SEO and PPC activities, and overseeing social media channels, particularly LinkedIn. This role is designed for a candidate ready to take ownership and make a significant impact on the company's growth strategy. It offers the opportunity to work collaboratively across international teams and contribute to the company's ambition in the energy and infrastructure sectors.
Key Responsibilities:
- Day-to-day management and optimisation of the CRC Evans website and CMS.
- Improving user journeys, content performance, and conversion.
- Ownership of website updates, landing pages, and performance tracking.
- Hands-on delivery and optimisation of SEO and PPC activities.
- Keyword research, on-page optimisation, and performance reporting.
- Managing email and eCRM activity, including campaign set-up and reporting.
- Full-time management of B2B social channels, focusing on LinkedIn.
- Working closely with a lead digital agency to deliver a fast-to-market digital plan.
- Translating business needs into effective digital execution.
Key Skills:
- Proven hands-on experience in B2B digital marketing.
- Strong execution capability, with a specialism in website and CMS management (Wordpress).
- Experience in social media management, particularly LinkedIn.
- Knowledge of CRM/eCRM platforms.
- Confidence working with agencies and multiple internal stakeholders.
- Organised, proactive, and comfortable working at pace.
Salary (Rate): undetermined
City: Edinburgh
Country: United Kingdom
Working Arrangements: hybrid
IR35 Status: undetermined
Seniority Level: undetermined
Industry: Marketing
About CRC Evans
Pioneering today. Powering tomorrow. CRC Evans is a global leader in welding, coating and construction services for the energy and wider infrastructure sectors. For over 90 years, we have supported the world’s most complex and demanding projects — delivering performance, precision and partnership at scale. Today, CRC Evans is evolving. As the global energy landscape shifts, we are actively repositioning our brand, diversifying into new markets, and strengthening how we show up to customers across the world. Our ambition is clear: to be the preferred partner for both traditional energy and the next generation of infrastructure and renewables projects. Digital plays a critical role in that future.
About the Role
This is a Fixed Term 12-month contract based at our Edinburgh or Burnley Office, with flexible hybrid working for the right candidate. This Digital Marketing role sits at the heart of CRC Evans’ global repositioning. It is an opportunity to help bring our brand repositioning to life, support market diversification, and build a digital marketing presence that reflects the scale, capability and ambition of our business. Working across international teams, regions and time zones, the role will help ensure CRC Evans shows up consistently, credibly and competitively to customers worldwide. From strengthening demand generation to amplifying thought leadership and project delivery, digital is a key enabler of our growth strategy. This is not a “maintenance” role. It is a build, shape and grow opportunity, with the chance to make an immediate and visible impact. For the right person, it offers real ownership, influence and the scope to grow responsibility as the digital function scales. The role is particularly well suited to: A strong Digital Marketing Executive ready to step into their first management-level role, or A Senior Digital Specialist who thrives on ownership, delivery and building capability. A Digital Marketing Manager within a larger team of managers looking to shape strategy and own a digital function from the start.
Key Responsibilities
Digital Delivery & Optimisation
Day-to-day management and optimisation of the CRC Evans website and CMS, which was built in 2023 as a MVP and is currently undergoing redevelopment. Working with internal teams and agency partners to improve user journeys, content performance and conversion. Ownership of website updates, landing pages and performance tracking.
Search & Demand Generation
Hands-on delivery and optimisation of SEO and PPC activities. Keyword research, on-page optimisation and performance reporting. Working with agency partners where required, with increasing ownership in-house.
Email & CRM Planning
Execution of email and eCRM activity. Managing campaign set-up, segmentation, testing and reporting. Supporting lead nurturing and sales enablement activity.
Social Media & Content Distribution
Full-time management of B2B social channels, with a particular focus on LinkedIn – working with a part time content and online PR specialist. Scheduling, publishing and optimising content in line with brand and business priorities. Amplifying key content, campaigns and commercial messages.
Agency & Stakeholder Collaboration
Working closely with a lead digital agency to deliver a fast-to-market digital plan. Acting as the day-to-day digital lead internally, managing priorities and expectations. Translating business needs into effective digital execution.
Skills & Experience
Essential Proven hands-on experience in B2B digital marketing. Strong execution capability, with a specialism in at least one of the following: Website and CMS management (Wordpress), Social media (particularly LinkedIn), CRM / eCRM – any platform. Confidence working with agencies and multiple internal stakeholders. A delivery mindset: organised, proactive and comfortable working at pace.