Summary: The Freelance Performance Marketing Manager at Bravada is responsible for executing and optimizing performance marketing campaigns for high-end brands and ambitious businesses. This role requires a data-minded individual with extensive experience in paid marketing, focusing on Google and Meta platforms. The position involves close collaboration with the internal team and clients to drive growth through effective media planning and campaign management. The role is part-time, requiring 2-3 days of work per week, and aims to establish a long-term partnership to support the agency's growth.

Key Responsibilities:

• Understand and communicate digital landscape and trends
• Build clear media plans and communicate with clients
• Implement and optimize Performance Max campaigns on Google Ads
• Execute advanced search strategies and build ads with strong copywriting
• Build and optimize YouTube and Local store ads
• Execute flawless conversion and awareness campaigns on Meta Ads
• Carry out optimizations and creative analysis for ads
• Analyze complex datasets to shape media plans and budget planning
• Create informative reports and research through data analysis
• Act as the point of contact for clients, providing insights and strategies
• Help build on-brand presentations and reports

Key Skills:

• 3+ years of marketing and client services experience
• Passion for paid advertising and up-to-date industry knowledge
• In-depth knowledge of performance marketing execution
• Proficiency in Google Search and Performance Max strategy
• Knowledge of Google Merchant Centre and feed optimization
• Expertise in Meta account structures and optimizations
• Advanced understanding of attribution models and ad tracking
• Ability to manage competing priorities in a high-pressure environment
• Experience with TikTok, Snapchat, Pinterest, or programmatic advertising
• Experience working with e-commerce businesses of various sizes

Salary (Rate): 250

City: Greater London

Country: United Kingdom

Working Arrangements: hybrid

IR35 Status: undetermined

Seniority Level: undetermined

Industry: Marketing