Digital Marketing Manager - FMCG

The company

A leading international food manufacturer serving retailers, distributors and foodservice partners in international markets

Main duties

Lead the digital marketing strategy to grow the brand, engage consumers and deliver commercial results across Europe.

The Role

• Develop and deliver the digital strategy supporting both brand and business growth
• Lead and develop the Digital team by setting clear priorities, nurturing talent and driving high performance.
• Own the digital marketing budget ensuring investment is effectively allocated and delivers strong commercial returns.
• Oversee paid media activity across platforms including Meta, Google, TikTok, YouTube and other relevant marketing platforms
• Lead social, influencer and content strategy growing brand awareness, engagement and brand loyalty across Europe
• Drive D2C, eCommerce and customer growth focusing on acquisition, conversion, retention and repeat purchase
• Manage agencies, media partners and internal stakeholders ensuring strong collaboration and effective campaign delivery.
• Drive the use of new digital technologies and AI to improve marketing performance and efficiency
• Work closely with Sales, Category and PR teams to ensure digital activity supports wider business goals.
• Track digital performance and results using insights to improve campaigns and demonstrate impact

The Candidate

• Fluent in English (written and spoken) essential
• Fluent in Chinese / Mandarin or a European language beneficial but not a requirement
• Experience in digital marketing as well as leading a team essential
• Background within the FMCG industry highly sought after
• Broad digital expertise across paid media, social, influencer, eCommerce, D2C and CRM
• Hands-on proficiency with Google Analytics (GA4), Meta Ads Manager, Google Ads, and eCommerce platforms such as Shopify.
• Experience managing agencies, media partners and external suppliers
• Excellent communication, interpersonal and stakeholder management skills
• Passion for food and the food industry
• Must have the right to work in the UK