£351 Per day
Inside
Hybrid
London
Summary: The Digital Marketing Manager role is a freelance position focused on developing and executing digital marketing strategies across various platforms. The candidate will manage campaigns, mentor junior team members, and analyze performance metrics to optimize results. This hands-on role requires collaboration with internal teams and partners to ensure successful campaign delivery. The position is initially for a duration of two months and operates in a hybrid work environment in London.
Key Responsibilities:
- Develop and implement digital marketing strategies across paid and organic channels.
- Manage campaigns on Facebook, Instagram, Google, YouTube, TikTok, X (Twitter); Telegram experience is a plus.
- Oversee paid social, paid search, and display advertising, including media buying and optimisation.
- Conduct research and auditing of partner campaigns to identify growth opportunities and troubleshoot performance issues.
- Deliver training and capacity-building workshops for partners and clients.
- Analyse performance using Google Analytics and platform-level reporting; provide actionable insights.
- Collaborate with internal teams and partner organisations to ensure campaign success.
- Mentor and support junior team members; potential for line management if the role extends long-term.
- Participate in weekly departmental meetings and present updates.
Key Skills:
- Proven experience in paid social and paid search campaigns.
- Hands-on expertise with: Facebook & Instagram Ads, Google Ads & YouTube, TikTok & X (Twitter).
- Strong understanding of Google Analytics and platform analytics.
- Ability to manage multi-channel campaigns and optimise for performance.
- Experience with social listening tools, influencer identification platforms, and AI-driven content tools (e.g., Canva, GPT-based systems).
- Agency background preferred but not essential.
- Experience with Telegram campaigns.
- Basic knowledge of web development, UX/UI, and campaign evaluation.
- Familiarity with international projects and government/NGO clients.
Salary (Rate): £351 per day
City: London
Country: United Kingdom
Working Arrangements: hybrid
IR35 Status: inside IR35
Seniority Level: Mid-Level
Industry: Marketing