Summary: Veblen International is seeking a Digital Marketing Manager for a pioneering luxury skincare brand on a 12-month fixed-term contract. The role focuses on driving customer engagement, acquisition, and retention through performance marketing, CRM, and loyalty initiatives. The successful candidate will collaborate with agency partners and internal teams to enhance the brand's digital presence and deliver unique customer experiences. This position offers a dynamic opportunity to impact the brand's digital evolution significantly.

Key Responsibilities:

• Oversee all aspects of digital marketing, including CRM, loyalty, and performance marketing.
• Develop and manage the CRM schedule for DTC, ensuring impactful email campaigns and strategic testing.
• Expand customer acquisition efforts, driving growth for the brand’s rewards and loyalty programme.
• Plan and execute a calendar of exclusive loyalty events in partnership with the brand team.
• Define, implement, and oversee the digital marketing calendar, collaborating with agency partners.
• Enhance brand awareness by driving new customer acquisition and retention through paid channels.
• Work collaboratively in a fast-paced environment with a prestigious luxury brand.

Key Skills:

• Strong experience in performance marketing, ideally within a luxury beauty or skincare brand.
• Management and proven ability to deliver growth of loyalty and subscription programmes.
• Commercial skills & acumen.
• Proficient in managing multiple tasks concurrently and prioritising effectively.
• Adaptable and comfortable in a dynamic and expanding work environment.

Salary (Rate): undetermined

City: London

Country: United Kingdom

Working Arrangements: hybrid

IR35 Status: fixed-term

Seniority Level: Mid-Level

Industry: Marketing