Digital Marketing Lead

Summary: The Digital Marketing Lead for TV is a senior role focused on driving customer acquisition and optimizing digital marketing strategies to meet sports targets and enhance subscription efforts. This position requires strong leadership skills to mentor a team of digital marketing experts while fostering relationships with key stakeholders. The role emphasizes data-driven decision-making and innovative digital strategies to support the overall growth of the business. The ideal candidate will have a passion for developing talent and achieving performance outcomes in a hybrid working environment.

Key Responsibilities:

• Define and optimise the digital marketing strategy for NOW to achieve sports targets and contribute to client's subscription acquisition efforts.
• Drive customer acquisition. Lead initiatives to reach and acquire new customers through digital marketing channels.
• Oversee media and creative planning: Steer the end to end digital marketing planning process, overseeing budget allocation and investment across a range of paid media channels, and working with client and NOW third-party media agency and internal creative team.
• Work with trading and insight teams to help the business understand drivers of overall sales performance.
• Inform and influence through insight: Deliver digital marketing performance insights to key business stakeholders, highlighting successes and opportunities for growth.
• Strengthen key stakeholder relationships: Build and maintain strong relationships with key internal and external stakeholders, including brand and product marketing teams, commercial and trading teams, digital product owners, our media agency, and a range of media partners.
• Champion digital first creative transformation: Drive a digital-first approach to creative strategy across marketing campaigns, promoting best practices and creative innovation in digital marketing.
• Promote data-led thinking: Cultivate a culture of data-driven decision-making within the team, ensuring all media, creative, and audience planning is informed by customer data and insight.
• Lead and mentor team: Manage and coach a team of digital marketing experts, providing leadership, development and coaching to support personal and professional growth.
• Support digital growth for the business: Inform and contribute to the strategic vision and roadmap for digital marketing capabilities at client.
• Maintain expert knowledge in digital marketing: Stay informed about the industry, sharing strategic perspective and thoughtful analysis on changes and developments, and championing new ideas.

Key Skills:

• Proven experience in digital marketing strategy and execution.
• Strong leadership and team management skills.
• Excellent communication and relationship-building abilities.
• Data-driven mindset with experience in analytics and performance insights.
• Ability to drive creative transformation and innovation in digital marketing.
• Experience in budget management and media planning.
• Knowledge of customer acquisition strategies and digital marketing channels.
• Passion for developing talent and mentoring team members.
• Up-to-date knowledge of digital marketing trends and best practices.

Salary (Rate): £65/hour

City: London

Country: UK

Working Arrangements: hybrid

IR35 Status: inside IR35

Seniority Level: Senior

Industry: Marketing

Detailed Description From Employer:

Job Title: Digital Marketing Lead

Location: London Area, UK (Hybrid Working)

Contract: 9 Months

The Digital Marketing Lead for TV plays a pivotal role in the success of our Digital Marketing team. This position is ideal for a senior marketer who is passionate about developing talent and driven by achieving performance outcomes while advancing innovative digital strategies.. Head of Digital Marketing TV at client

The Role
In your role as Digital Marketing Lead, you will:

• Define and optimise the digital marketing strategy for NOW to achieve sports targets and contribute to client's subscription acquisition efforts.
• Drive customer acquisition. Lead initiatives to reach and acquire new customers through digital marketing channels.
• Oversee media and creative planning: Steer the end to end digital marketing planning process, overseeing budget allocation and investment across a range of paid media channels, and working with client and NOW third-party media agency and internal creative team
• Work with trading and insight teams to help the business understand drivers of overall sales performance
• Inform and influence through insight: Deliver digital marketing performance insights to key business stakeholders, highlighting successes and opportunities for growth
• Strengthen key stakeholder relationships: Build and maintain strong relationships with key internal and external stakeholders, including brand and product marketing teams, commercial and trading teams, digital product owners, our media agency, and a range of media partners
• Champion digital first creative transformation: Drive a digital-first approach to creative strategy across marketing campaigns, promoting best practices and creative innovation in digital marketing
• Promote data-led thinking: Cultivate a culture of data-driven decision-making within the team, ensuring all media, creative, and audience planning is informed by customer data and insight
• Lead and mentor team: Manage and coach a team of digital marketing experts, providing leadership, development and coaching to support personal and professional growth
• Support digital growth for the business: Inform and contribute to the strategic vision and roadmap for digital marketing capabilities at client
• Maintain expert knowledge in digital marketing: Stay informed about the industry, sharing strategic perspective and thoughtful analysis on changes and developments, and championing new ideas