Digital Marketing Lead

Digital Marketing Lead

Posted 1 day ago by Aquent

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£63 Per hour
Undetermined
Undetermined
London Area, United Kingdom
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Budgeting Budget Management Data-Driven Decision-Making Digital Marketing Investments Management Marketing Planning Marketing Strategies Market Trend Stakeholder Management Team Management

Summary: The Digital Marketing Lead will play a crucial role in shaping and executing the digital marketing strategy for NOW, focusing on customer acquisition and performance outcomes. This senior position requires a strong leader who can drive innovative digital strategies while mentoring a team of marketing experts. The role involves collaboration with various stakeholders and a commitment to data-driven decision-making. The position is full-time for a duration of 9 months, starting on 06/10/2025.

Key Responsibilities:

  • Define and optimise the digital marketing strategy for NOW to achieve sports targets and contribute to subscription acquisition efforts.
  • Drive customer acquisition through digital marketing channels.
  • Oversee media and creative planning, managing budget allocation and investment across paid media channels.
  • Work with trading and insight teams to understand drivers of overall sales performance.
  • Deliver digital marketing performance insights to key business stakeholders.
  • Build and maintain strong relationships with internal and external stakeholders.
  • Drive a digital-first approach to creative strategy across marketing campaigns.
  • Cultivate a culture of data-driven decision-making within the team.
  • Manage and coach a team of digital marketing experts.
  • Inform and contribute to the strategic vision for digital marketing capabilities.
  • Stay informed about industry developments and champion new ideas.

Key Skills:

  • Proven experience in digital marketing strategy and execution.
  • Strong leadership and team management skills.
  • Expertise in customer acquisition and performance marketing.
  • Ability to analyse data and deliver actionable insights.
  • Excellent communication and relationship-building skills.
  • Experience with media planning and budget management.
  • Knowledge of digital marketing trends and best practices.
  • Ability to drive creative transformation in marketing campaigns.
  • Strong understanding of stakeholder management.
  • Passion for mentoring and developing talent.

Salary (Rate): £63.00/hr

City: London

Country: United Kingdom

Working Arrangements: undetermined

IR35 Status: undetermined

Seniority Level: Senior

Industry: Marketing

Detailed Description From Employer:

Job Title: Digital Marketing Lead

Client Location: London

Starting: 06/10/2025

Salary/Pay Rate: £63 per hour

Hours: Full-time

Duration: 9 months with potential to extend

Job Description: The Digital Marketing Lead for TV plays a pivotal role in the success of our Digital Marketing team. This position is ideal for a senior marketer who is passionate about developing talent and driven by achieving performance outcomes while advancing innovative digital strategies..” Head of Digital Marketing TV”

The Role

In your role as Digital Marketing Lead, you will:

  • Define and optimise the digital marketing strategy for NOW to achieve sports targets and contribute to the subscription acquisition efforts.
  • Drive customer acquisition.
  • Lead initiatives to reach and acquire new customers through digital marketing channels.
  • Oversee media and creative planning: Steer the end to end digital marketing planning process, overseeing budget allocation and investment across a range of paid media channels, and working with third-party media agency and internal creative team
  • Work with trading and insight teams to help the business understand drivers of overall sales performance
  • Inform and influence through insight: Deliver digital marketing performance insights to key business stakeholders, highlighting successes and opportunities for growth
  • Strengthen key stakeholder relationships: Build and maintain strong relationships with key internal and external stakeholders, including brand and product marketing teams, commercial and trading teams, digital product owners, our media agency, and a range of media partners
  • Champion digital first creative transformation: Drive a digital-first approach to creative strategy across marketing campaigns, promoting best practices and creative innovation in digital marketing
  • Promote data-led thinking: Cultivate a culture of data-driven decision-making within the team, ensuring all media, creative, and audience planning is informed by customer data and insight
  • Lead and mentor team: Manage and coach a team of digital marketing experts, providing leadership, development and coaching to support personal and professional growth
  • Support digital growth for the business: Inform and contribute to the strategic vision and roadmap for digital marketing capabilities
  • Maintain expert knowledge in digital marketing: Stay informed about the industry, sharing strategic perspective and thoughtful analysis on changes and developments, and championing new ideas

This role is open for a limited time only

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