Digital Marketing Executive
Posted 1 day ago by Artisan People Group
£35,000 Per year
Undetermined
Undetermined
London Area, United Kingdom
Summary: The Digital Marketing Executive role is a hands-on position at a premium beauty and skincare brand in London, focused on executing paid media campaigns across platforms like Meta, TikTok, and Google. The role involves managing campaign performance, audience strategies, and collaborating with various marketing teams to drive growth. This is a 6-month contract position requiring solid experience in paid media, particularly within the beauty sector. The ideal candidate should possess strong analytical skills and a proactive mindset.
Key Responsibilities:
- Build, launch and manage paid campaigns across Meta, TikTok and Google Ads in line with commercial priorities
- Create and refine audience strategies across prospecting, retargeting and lookalike audiences
- Set up campaigns, ad sets, creative assets and tracking to platform best practice
- Monitor performance daily and make data-led optimisation decisions on budgets, bidding, targeting and creative
- Support structured test-and-learn programmes across creative, messaging and campaign setup
- Produce weekly and monthly performance reports with clear insights and recommendations
- Collaborate across ecommerce, brand, social and seasonal trading teams to keep paid activity aligned
- Stay current with platform developments and bring forward ideas that improve campaign performance
Key Skills:
- Solid hands-on experience in paid media, particularly in the beauty or skincare sector
- Experience with Meta Ads Manager, TikTok Ads Manager and Google Ads
- Strong grasp of key paid media metrics, attribution and campaign principles
- Degree or equivalent qualification in a relevant subject area preferred
- Intermediate to advanced Microsoft Office skills
- Sharp eye for detail and a proactive mindset
- Curiosity about performance marketing
Salary (Rate): £35,000.00 yearly
City: London
Country: United Kingdom
Working Arrangements: undetermined
IR35 Status: undetermined
Seniority Level: undetermined
Industry: Marketing
Step into a Digital Marketing Executive role at one of the UK’s most exciting premium beauty and skincare brands, based in London. This is a 6-month contract role.
The Role
This is a hands-on Digital Marketing Executive position for someone who knows their way around paid media platforms and is ready to make a real impact. You will take ownership of campaign execution across Meta, TikTok and Google, working closely with a wider marketing team to ensure paid activity drives performance, efficiency and growth.
- Build, launch and manage paid campaigns across Meta, TikTok and Google Ads in line with commercial priorities
- Create and refine audience strategies across prospecting, retargeting and lookalike audiences
- Set up campaigns, ad sets, creative assets and tracking to platform best practice
- Monitor performance daily and make data-led optimisation decisions on budgets, bidding, targeting and creative
- Support structured test-and-learn programmes across creative, messaging and campaign setup
- Produce weekly and monthly performance reports with clear insights and recommendations
- Collaborate across ecommerce, brand, social and seasonal trading teams to keep paid activity aligned
- Stay current with platform developments and bring forward ideas that improve campaign performance
Sound like you? Our ideal candidate has solid hands-on experience in paid media, within the beauty or skincare sector, and you are just as comfortable building a campaign from scratch as you are pulling apart the numbers to find what is working. You bring a sharp eye for detail, a proactive mindset and curiosity about what makes performance marketing tick. Experience with Meta Ads Manager, TikTok Ads Manager and Google Ads is essential, along with a strong grasp of key paid media metrics, attribution and campaign principles. A degree or equivalent qualification in a relevant subject area is preferred, alongside intermediate to advanced Microsoft Office skills.