Digital Marketing Executive
Posted 2 weeks ago by Dementia UK
£35,000 Per year
Outside
Hybrid
London Area, United Kingdom
Summary: The Digital Marketing Executive at Dementia UK will play a crucial role in enhancing the charity's digital presence and generating income through effective digital marketing strategies. This position involves managing paid campaigns on social media, collaborating with fundraising teams, and analyzing campaign performance to drive engagement and support for those affected by dementia. The role is based in a hybrid working environment, requiring at least one day per week at the Aldgate, London office. This is a full-time, one-year fixed-term contract with a competitive salary and benefits package.
Key Responsibilities:
- Support the development and delivery of the digital marketing strategy with a focus on paid campaign management.
- Develop and launch key paid campaigns across social media channels aligned with organizational objectives.
- Collaborate with fundraising teams to enhance supporter journeys through digital channels.
- Regularly report on the performance of live campaigns and conduct post-campaign analysis.
- Provide clear, data-driven recommendations across paid social and PPC.
Key Skills:
- Proven experience managing digital campaigns using Meta.
- Solid understanding of the Meta ad suite.
- Experience overseeing PPC campaigns.
- Ability to produce comprehensive campaign reports with insights and recommendations.
Salary (Rate): £35,000.00 yearly
City: London
Country: United Kingdom
Working Arrangements: hybrid
IR35 Status: outside IR35
Seniority Level: Mid-Level
Industry: Marketing
Department: Marketing and Communications
Location : hybrid – a minimum one day per week at our Aldgate, London head office
Hours of work: 37.5 hours
Contract: 1-year fixed term, full-time
Salary: £33,000 – £35,000 per annum
Closing date: Monday 7th July at 11.59pm
Benefits: enhanced maternity, paternity and adoption leave, and shared parental pay family-friendly policies 8% employer pension contribution (Aviva) or opportunity to continue NHS pension free health cashback plan (Medicash): employee cover plus up to four dependent children 24/7 virtual GP access (UK registered), plus access to Best Doctors free, confidential employee assistance programme (Medicash) access to a wellbeing app flexible working options including hybrid working, flexible working patterns such as part-time, compressed hours, and more* learning and development opportunities including bespoke training and access to LinkedIn Learning) commitment to employee health and wellbeing. We have a Menopause Friendly accreditation and are a Disability Confident employer
Background
Every three minutes someone in the UK develops dementia: a progressive and complex condition that can be devastating for the whole family. One in two of us will be affected by dementia in our lifetime – either by caring for someone with the condition, developing it ourselves, or both. Dementia UK is the specialist dementia nursing charity that is there for the whole family. Our specialist nurses, known as Admiral Nurses, provide free, expert advice, support and understanding to help families care for their loved one. Every day, Admiral Nurses help families up and down the country to have the best life possible, for as long as possible.
About the role
Join Dementia UK as a Digital Marketing Executive and play a vital role in raising awareness of the charity’s services, engaging supporters and generating income through digital activity. Working closely with the Digital team, you will support the development and delivery of the digital marketing strategy, with a particular focus on paid campaign management . You will be responsible for developing and launching key paid campaigns across social media channels, aligned with organisational objectives to maximise income and grow brand reach. Collaborating with fundraising teams, you'll help shape and enhance supporter journeys through digital channels. The role also includes regularly reporting on the performance of live campaigns, as well as conducting post-campaign analysis and offering clear, data-driven recommendations across paid social and PPC. To succeed in this role, you’ll need proven experience of managing digital campaigns using Meta, alongside a solid understanding of the Meta ad suite and experience of overseeing PPC campaigns. The ability to produce comprehensive campaign reports that clearly communicate results, insights and recommendations is essential. If this sounds like you, join us in making a difference in the lives of those affected by dementia. We would love to hear from you! If you would like to find out more about the role, or have any queries, please get in touch with recruitment@dementiauk.org.
Our culture
In addition to a competitive salary and a generous benefits package, we truly value our people. It’s important for us to create a working environment that looks after our workforce to support them in achieving their full potential. You will become part of a diverse and dedicated team who are supported to use and develop their skills. We recognise and value the key role you will play in delivering our strategic plans for the benefit of those living with dementia. Our staff have a voice. Representatives from different roles and levels across the organisation positively contribute to and lead on our working groups around health and wellbeing, menopause, and equity, diversity and inclusion. Dementia UK is proud to welcome everyone. We aim for a truly inclusive culture with talented, diverse teams that represent a variety of backgrounds, perspectives, and skills. We celebrate difference and individuality and encourage everyone to join us and be their whole selves always. Dementia UK is a Disability Confident Employer. If you’d like support to make an application, contact recruitment@dementiauk.org. By applying to join Dementia UK, you acknowledge that in the event you are successful for the role, any offer and your ongoing employment will be conditional on you having or obtaining the right to work in the UK. *Please note that any decision on flexible working is based on business needs When you apply for a job at Dementia UK, we will collect certain information about you to process your application and assess your suitability for the role. Further details can be found in our privacy notice.