Negotiable
Undetermined
Hybrid
London
Summary: The Digital Marketing Executive role is a part-time position based in Dublin, Ireland, focused on leading digital marketing initiatives for a public sector organization in the tourism sector. The role involves strategic planning and hands-on execution of organic social media, content creation, and omnichannel marketing activities. Candidates should be available for an immediate start and possess relevant experience in digital marketing. This position is ideal for those looking to contribute to impactful tourism marketing campaigns.
Key Responsibilities:
- Lead always-on organic social media management, content planning, and community engagement.
- Develop and deliver omnichannel content strategies across social, web, and email channels.
- Create and manage content calendars aligned with campaigns, audience insights, and seasonal opportunities.
- Collaborate with internal teams and agency partners to deliver high-quality digital content.
- Analyse campaign and content performance, using insights to optimise engagement and conversion.
Key Skills:
- 3+ years' experience as a Digital Marketing Executive, Digital Marketing Officer, or similar role.
- Proven success in organic social media management and content-led digital marketing.
- Experience delivering omnichannel campaigns across social, web, and email platforms.
- Experience working within tourism, travel, hospitality, destination marketing, or a related consumer-focused sector.
- Strong analytical skills with experience using data and insights to improve performance.
- Relevant third-level qualification (minimum QQI Level 6) in Marketing, Communications, Digital Media, or a related discipline.
Salary (Rate): €58,528 pro-rata
City: Dublin
Country: Ireland
Working Arrangements: hybrid
IR35 Status: undetermined
Seniority Level: undetermined
Industry: Marketing
Digital Marketing Executive
- Job Ref: fa94ace9ba15815e_1780411173
- Dublin, Ireland
- Marketing & Communications
Digital Marketing Executive (Part-Time, 28 hours per week)
Contract: 6-8 months (sick leave cover)
Location: Dublin (Hybrid)
Rate: €58,528 pro-rata
Immediate start required - this opportunity is best suited to candidates who are available immediately.
Join a leading public sector organisation working within the tourism and visitor experience space, delivering engaging digital campaigns that inspire people to explore destinations across Ireland.
About the Role:
This Digital Marketing Executive role combines strategic thinking with hands-on execution in a part-time capacity (28 hours per week). You'll lead organic social media, content creation, and omnichannel marketing activity across a portfolio of tourism brands, helping to drive engagement, inspire travel, and deliver measurable results.
Responsibilities:
- Lead always-on organic social media management, content planning, and community engagement.
- Develop and deliver omnichannel content strategies across social, web, and email channels.
- Create and manage content calendars aligned with campaigns, audience insights, and seasonal opportunities.
- Collaborate with internal teams and agency partners to deliver high-quality digital content.
- Analyse campaign and content performance, using insights to optimise engagement and conversion.
About You:
- 3+ years' experience as a Digital Marketing Executive, Digital Marketing Officer, or similar role.
- Proven success in organic social media management and content-led digital marketing.
- Experience delivering omnichannel campaigns across social, web, and email platforms.
- Experience working within tourism, travel, hospitality, destination marketing, or a related consumer-focused sector.
- Strong analytical skills with experience using data and insights to improve performance.
- Relevant third-level qualification (minimum QQI Level 6) in Marketing, Communications, Digital Media, or a related discipline.
This is an excellent opportunity for a Digital Marketing Executive seeking a flexible, part-time role while contributing to high-impact tourism marketing campaigns with a nationally recognised organisation.
Apply now to join a dynamic team shaping how people discover and experience destinations across Ireland.