Digital Marketing Executive
Posted Today by eTeam
Negotiable
Undetermined
Hybrid
Isleworth, England, United Kingdom
Summary: The Digital Marketing Lead will be responsible for defining and optimizing the digital marketing strategy to enhance customer acquisition and support subscription growth. This role involves overseeing media planning, driving data-led decision-making, and mentoring a team of digital marketing experts. The position requires building strong relationships with stakeholders and maintaining expert knowledge in the digital marketing landscape. The role is based in West London and operates on a hybrid work model.
Key Responsibilities:
- Define and optimise the digital marketing strategy for channels to achieve sports targets and contribute to Client’s subscription acquisition efforts.
- Drive customer acquisition through digital marketing channels.
- Oversee media and creative planning, managing budget allocation across paid media channels.
- Work with trading and insight teams to understand drivers of overall sales performance.
- Deliver digital marketing performance insights to key business stakeholders.
- Build and maintain strong relationships with key internal and external stakeholders.
- Drive a digital-first approach to creative strategy across marketing campaigns.
- Cultivate a culture of data-driven decision-making within the team.
- Manage and coach a team of digital marketing experts.
- Inform and contribute to the strategic vision for digital marketing capabilities.
- Stay informed about industry changes and developments in digital marketing.
Key Skills:
- Expertise in digital marketing strategy and execution.
- Strong analytical skills and data-driven mindset.
- Experience in media planning and budget management.
- Ability to build and maintain stakeholder relationships.
- Leadership and team management skills.
- Knowledge of digital marketing trends and best practices.
Salary (Rate): undetermined
City: West London
Country: United Kingdom
Working Arrangements: hybrid
IR35 Status: undetermined
Seniority Level: undetermined
Industry: Marketing
Job Title: Digital Marketing Lead
Location: West London, UK
Job Type: Full-time contract, 9 Months
Work Model: Hybrid
The Role: In your role as Digital Marketing Lead, you will:
- Define and optimise the digital marketing strategy for channels to achieve sports targets and contribute to Client’s subscription acquisition efforts.
- Drive customer acquisition. Lead initiatives to reach and acquire new customers through digital marketing channels.
- Oversee media and creative planning: Steer the end to end digital marketing planning process, overseeing budget allocation and investment across a range of paid media channels, and working with Client's third-party media agency and internal creative team.
- Work with trading and insight teams to help the business understand drivers of overall sales performance.
- Inform and influence through insight: Deliver digital marketing performance insights to key business stakeholders, highlighting successes and opportunities for growth.
- Strengthen key stakeholder relationships: Build and maintain strong relationships with key internal and external stakeholders, including brand and product marketing teams, commercial and trading teams, digital product owners, our media agency, and a range of media partners.
- Champion digital first creative transformation: Drive a digital-first approach to creative strategy across marketing campaigns, promoting best practices and creative innovation in digital marketing.
- Promote data-led thinking: Cultivate a culture of data-driven decision-making within the team, ensuring all media, creative, and audience planning is informed by customer data and insight.
- Lead and mentor team: Manage and coach a team of digital marketing experts, providing leadership, development and coaching to support personal and professional growth.
- Support digital growth for the business: Inform and contribute to the strategic vision and roadmap for digital marketing capabilities.
- Maintain expert knowledge in digital marketing: Stay informed about the industry, sharing strategic perspective and thoughtful analysis on changes and developments, and championing new ideas.