Summary: The Digital Marketing Executive at Dermoi will spearhead strategies to enhance brand awareness, customer acquisition, and revenue growth within the beauty eCommerce sector. This role demands a data-driven approach to performance marketing and strategic planning, with a focus on multi-channel campaigns and website optimization. The position is based in the office located in Battersea Park Road, London.

Key Responsibilities:

• Develop, oversee, and adjust multi-channel marketing campaigns (PPC, Meta, SEO, social media, email) to align with company growth goals.
• Create and maintain a structured marketing calendar for 12, 6, 3 & 1 month ahead.
• Supervise paid advertising teams, ensuring they meet monthly 15% growth targets in 2025.
• Oversee the SEO team, ensuring organic traffic and conversions grow by 15% per month.
• Manage the email marketing team, develop an email strategy, and increase customer retention & conversions.
• Work closely with the development team to improve website conversion rate and user experience (CRO & UI/UX).
• Conduct competitor research to enhance website functionality and design.
• Plan and oversee all graphic design projects.
• Strategize and supervise the creation of all video content and posting schedules.
• Lead the social media team, approve content calendars, and oversee photo & video shoots.
• Continuously monitor market trends and adjust pricing strategy in line with internal policies.
• Identify and onboard new brands & products, including supplementary categories.
• Explore new growth opportunities such as affiliate marketing & strategic partnerships.
• Plan future PR & influencer marketing strategies for Dermoi’s brand penetration.
• Supervise the loyalty & rewards program, ensuring increased customer retention & engagement.
• Work closely with the scientific team to maximize brand exposure.
• Support customer service initiatives to enhance communication and overall experience.

Key Skills:

• Knowledge and interest in the beauty industry and/or supplement industry.
• Strong copywriting skills.
• Familiarity with e-commerce software's - WooCommerce, Word Press, Hot jar, Google Analytics, Klaviyo, etc.
• Experience working in an online store (preferably beauty eCommerce).
• Knowledge of design software (Canva, Adobe InDesign, Adobe Photoshop).

Salary (Rate): undetermined

City: London

Country: United Kingdom

Working Arrangements: on-site

IR35 Status: undetermined

Seniority Level: undetermined

Industry: Other