Digital Marketing Executive

Digital Marketing Executive

Posted Today by Opus Recruitment Solutions Ltd

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£45,000 Per year
Fixed-Term
Hybrid
Exeter, Devon, UK
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Advanced Design Systems Advertisement Benchmarking Data Visualisation Device Tracking Software Digital Marketing Email Marketing Google Advertising Google Tag Manager Organic Growth Return On Investment SEMrush (Software) Templates

Summary: The Digital Marketing Executive role focuses on managing paid media, email marketing, and analytics within a hybrid working environment. The position requires a data-driven marketer to optimize campaigns and deliver actionable insights. This is a 6-month fixed-term contract based in Exeter. The ideal candidate will have a strong background in digital marketing with a focus on performance.

Key Responsibilities:

  • Plan, execute, and optimise paid campaigns across Google Ads, social platforms, and other digital channels.
  • Build and manage targeted email campaigns that drive engagement and conversions.
  • Monitor performance using GA4, Looker Studio, and Clarity, delivering actionable insights to improve ROI.
  • Collaborate with developers and marketing teams to manage tracking via Google Tag Manager and implement HTML-based email templates and landing pages.
  • Use tools like Semrush to support organic growth and competitive benchmarking.

Key Skills:

  • Google Analytics 4 (GA4)
  • Google Tag Manager
  • Looker Studio
  • Microsoft Clarity
  • Semrush
  • HTML/CSS (basic to intermediate)
  • 2+ years of hands-on experience in digital marketing, ideally in a performance-focused role.
  • Strong understanding of paid media channels and email marketing best practices.
  • Analytical mindset with experience in campaign reporting and data visualisation.
  • Comfortable working with tracking tags, pixels, and basic HTML.
  • Proactive, curious, and results-oriented.

Salary (Rate): £50,000 per annum

City: Exeter

Country: UK

Working Arrangements: hybrid

IR35 Status: fixed-term

Seniority Level: Mid-Level

Industry: Marketing

Detailed Description From Employer:

Digital Marketing Executive - Paid Media, Email & Analytics

Exeter | Hybrid working (3 days per week) | 6 month fixed term contract

Are you a data-driven digital marketer with a passion for performance and precision? We're looking for a Digital Marketing Executive to join a growing team and take ownership of paid advertising, email marketing, and campaign reporting.

What You'll Be Doing:

  • Paid Media Management: Plan, execute, and optimise paid campaigns across Google Ads, social platforms, and other digital channels.
  • Email Marketing: Build and manage targeted email campaigns that drive engagement and conversions.
  • Analytics & Reporting: Monitor performance using GA4, Looker Studio, and Clarity, delivering actionable insights to improve ROI.
  • Technical Implementation: Collaborate with developers and marketing teams to manage tracking via Google Tag Manager and implement HTML-based email templates and landing pages.
  • SEO & Competitor Analysis: Use tools like Semrush to support organic growth and competitive benchmarking.
Your Toolkit:
  • Google Analytics 4 (GA4)
  • Google Tag Manager
  • Looker Studio
  • Microsoft Clarity
  • Semrush
  • HTML/CSS (basic to intermediate)
What We're Looking For:
  • 2+ years of hands-on experience in digital marketing, ideally in a performance-focused role.
  • Strong understanding of paid media channels and email marketing best practices.
  • Analytical mindset with experience in campaign reporting and data visualisation.
  • Comfortable working with tracking tags, pixels, and basic HTML.
  • Proactive, curious, and results-oriented.
Important:
  • The salary advertised will be pro-rata across 6 months.
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