Digital Marketing Executive

Summary: The Digital Marketing Executive will join an award-winning technology solutions manufacturer on a fixed-term contract, focusing on demand generation and brand visibility. This role involves managing digital channels, optimizing marketing technology, and supporting strategic growth initiatives. The candidate will work closely with internal teams to enhance website performance and execute account-based marketing campaigns. A strong emphasis is placed on data-driven decision-making and continuous improvement in marketing efforts.

Key Responsibilities:

• Own and manage the marketing technology stack, specifically CRM as a marketing automation platform and campaign development tool.
• Build, execute, and optimise automated nurture journeys, lead scoring, and campaign workflows.
• Ensure clean data management, reporting accuracy, and GDPR-compliant processes.
• Work closely with Business Development to support lead handover, pipeline visibility, and campaign performance tracking.
• Manage day-to-day website activity, including content updates, landing pages, and conversion optimisation.
• Support the ongoing development of the website to improve user experience, SEO performance, and lead generation.
• Analyse website and campaign performance, using insight to drive continuous improvement.
• Work with internal stakeholders and external agencies to deliver enhancements and new functionality.
• Plan, create, and publish content across key B2B social platforms, primarily LinkedIn.
• Support brand awareness, thought leadership, and campaign amplification through paid and organic social activity.
• Develop and maintain regular content calendars to provide visibility and alignment across the business.
• Monitor engagement and performance, optimising content and targeting to improve reach and impact.
• Support the development and execution of account-based marketing campaigns aligned to strategic target accounts.
• Work closely with Business Development and product marketing executive to tailor messaging, content, and digital touchpoints.
• Build multi-channel ABM journeys across web, email, and social to support account engagement and progression.
• Track and report on account engagement, campaign effectiveness, and contribution to pipeline.
• Produce regular performance reports covering digital channels, campaigns, and ABM activity.
• Use data and insight to inform recommendations, improve ROI, and support decision-making.

Key Skills:

• Experience in a B2B digital marketing role, circa 3 + yrs.
• Strong understanding of marketing automation, CRM systems, specifically HubSpot.
• Hands-on experience managing websites, specifically WordPress, and digital campaigns.
• Experience running or supporting social media activity in a B2B environment.
• Analytical mindset with the ability to interpret data and translate insight into action.
• Strong organisational skills and attention to detail.

Salary (Rate): £35,000.00/yr

City: County Durham

Country: United Kingdom

Working Arrangements: undetermined

IR35 Status: undetermined

Seniority Level: undetermined

Industry: Marketing