Digital Marketing Executive (Hybrid working), HIRING PEOPLE

Are you a creative and commercially minded digital marketer looking for a hybrid part-time role (22.5 hours per week, minimum of 1 day per week in the office) where you can truly make your mark? Our client is an established, family-run jewellery brand with over 40 years of heritage, based in the historic city centre of York. Their store attracts a loyal mix of local customers and tourists from all over the world, and in recent years, they have expanded online, launching their e-commerce store 8 years ago. Following consistent organic growth, they're now looking for a talented and driven Digital Marketing Executive to take ownership of marketing activity and help them reach the next level. This is a rare opportunity to pioneer the digital marketing function within a well-established business, working both independently and alongside a trusted external marketing agency (Visualsoft) to grow online presence, increase brand awareness, and drive sales both online and in-store. If you are a creative marketer with strategic thinking skills, a passion for jewellery, and the ability to deliver impactful campaigns, this role offers you freedom, flexibility, and the chance to make a measurable impact.

Key Responsibilities

• Digital Campaign Management
• Work in close alignment with the external agency (Visualsoft) to plan, execute, and optimise digital marketing campaigns across Google Ads, Meta, Instagram, Pinterest, and other relevant channels.
• Manage email marketing campaigns - including copywriting, audience segmentation, and reporting - ensuring content is authentic and on-brand
• Create engaging, original digital content for social media, email, and online use, including product photography, lifestyle imagery, short-form video, and graphics.
• Use AI tools to enhance workflow efficiency, while maintaining brand voice and quality.
• Website & E-Commerce
• Maintain and update product listings, descriptions, images, and pricing on the e-commerce site.
• Implement SEO best practices to improve search rankings and increase organic traffic.
• Liaise with the agency to ensure a seamless user experience (UX) and optimised conversion rates.
• Monitor site performance, flag issues, and oversee improvements.
• Social Media & Content
• Develop a strategic marketing content calendar aligned with product launches, marketing campaigns, and seasonal events.
• Manage all organic social media channels, with a focus on growth, engagement, and reach - not just aesthetics.
• Monitor and respond to customer comments and messages on social platforms.
• Analyse content performance using analytics tools, adapting the strategy for maximum impact.
• Analytics & Reporting
• Track, measure, and report monthly on KPIs for both online and offline marketing activity, including ROI, conversion rates, traffic, and engagement.
• Present insights and recommendations to the Managing Director to inform future campaigns.
• Monitor competitor activity and market trends to identify opportunities.
• Retail Marketing Support
• Create digital and print assets (e.g. using Canva or Photoshop) to promote in-store events, sales, and product launches.
• Work with the store team to ensure all marketing materials are aligned with brand standards.
• Drive campaigns that encourage in-store visits and cross-channel shopping.

About You

• Minimum 2 years' experience in digital marketing, ideally within retail or e-commerce.
• Strong understanding of paid media and how it operates (Google Ads, Meta Ads Manager) and organic social growth strategies.
• Knowledge of SEO and content marketing principles.
• Experience with e-commerce platforms or working with agencies that have.
• Proficiency in design/content creation tools (Canva, Adobe Creative Suite, or similar).
• Analytical skills and experience using Google Analytics and other reporting tools.
• Excellent written and verbal communication skills, with a flair for creative copywriting.
• Passion for jewellery, fashion, or luxury retail is highly desirable.
• Highly organised with strong attention to detail.
• Commercially minded and target-driven.
• Confident working both independently and in collaboration with agencies.

Details & Benefits

• Salary: £30,000 per annum pro-rata (equivalent to £18,000 for 22.5 hours per week).
• Performance-related bonuses based on agreed targets.
• Schedule: Flexible - 3 days per week (Monday-Friday), hybrid working with at least 1 x 7.5 hour day per week in our York office.
• Benefits: Staff discount on jewellery purchases.
• Opportunities for professional development and training.
• Supportive, creative working environment within a growing heritage brand.

Why Join Us?

This role offers autonomy, creativity, and the opportunity to truly own the marketing function within a trusted and established family-run business. You'll have the flexibility to shape your own schedule, the support of an experienced external marketing agency, and the creative freedom to bring your ideas to life - all while working with beautiful products and a loyal customer base.