Digital Marketing Executive - FTC
Posted 2 days ago by Beyond The Book
£32,000 Per year
Undetermined
Hybrid
Shifnal, England, United Kingdom
Summary: The Digital Marketing Executive role is a fixed-term position for 9-12 months within a leading healthcare charity, focusing on enhancing digital engagement through social media, email campaigns, and website management. The position requires collaboration with the Marketing team to attract new supporters and promote the charity's initiatives. This hybrid role involves working 2-3 days on-site in Shifnal, with a preference for candidates who have their own transport due to limited public transport access. The successful candidate will lead various digital marketing efforts and support the charity's online presence and community engagement.
Key Responsibilities:
- Lead the delivery of social media tactical strategies and manage channel growth.
- Oversee email campaign planning, building, and sending through CRM.
- Create organic online content and engage with media and influencers.
- Respond to social media inquiries and manage community engagement.
- Instigate and manage digital-led campaigns.
- Maintain and update brand and sub-brand website content.
- Support brand website redevelopment during 2025/26.
- Manage SEO programs and PPC campaigns with agency support.
- Conduct audits and monitor online campaigns for insights and recommendations.
- Assist the wider marketing team with offline activities as needed.
Key Skills:
- Experience in digital marketing, particularly in social media and email campaigns.
- Proficiency in analytics tools such as Google Analytics and Facebook Insights.
- Strong content creation skills, including photography and video.
- Ability to manage SEO and PPC campaigns.
- Excellent communication and community engagement skills.
- Experience with CRM and email scheduling software.
- Understanding of online community management.
- Ability to work collaboratively within a team.
- Organizational skills for managing multiple campaigns.
- Transport access due to location constraints.
Salary (Rate): £32,000.00/year
City: Shifnal
Country: United Kingdom
Working Arrangements: hybrid
IR35 Status: undetermined
Seniority Level: undetermined
Industry: Marketing
Digital Marketing Executive – FTC – 9-12 mth Shifnal £29-32k This leading charity in the healthcare sector is looking for a maternity cover Digital Marketing Executive to lead their social media tactical delivery, digital campaign, emails and website management for a period of 9-12 months. Working in their busy Marketing team, you will be supporting their online and social engagement with their audience and helping to attract new supporters and shout about the wonderful work that they do at the charity as well as supporting them on the development of their new website.
This is a hybrid role of 2/3 days onsite in their new offices near Cosford, west of Wolverhampton and it would be beneficial to have a car as they are not on public transport routes.
The Role; The Digital Marketing Executive position is an exciting and diverse role in a successful charity that has a lot of legacy supporters. You will be responsible for the delivery of their digital engagement services through integrated digital marketing. This includes (but is not limited to) the development of owned platforms: social media, websites, earned: online content and paid: online advertising campaigns. Plus, online community management, support of online income generation platforms, and robust campaign analysis.
You will be supporting the Marketing & Communications team in (predominantly online) brand guardianship, building eye-catching awareness of, engagement with and income generation for the charity through online means in order to retain current and attract new supporters, develop relationships and reinforce the values of the organisation, including creating online video content. They are a diverse business with training centres, an online shop selling merchandise– via a Shopify platform, physical shops and a lottery.
Key responsibilities within the role:
- Lead the delivery of the social media tactical delivery and manage each channel’s growth strategy to raise the charity’s profile and activities through a social media content calendar.
- Main social channels include; Instagram, TikTok, LinkedIn, Facebook and X.
- Understanding Facebook Insights, Later, Google Analytics and other analytics platforms.
- Email campaigns – overseeing the planning, building and sending of emails through their CRM, using email scheduling software - monitor results and make recommendations to improve performance.
- Creating organic online content – capturing images of groups of people in-house, getting content with staff and volunteers (fairly informal, shot on phone) as well as feeding ideas into what the content could be for upcoming campaigns.
- Develop relationships and engage with media and influencers via social media.
- Respond to day to day social media enquiries and community engagement.
- Instigate and manage all digital-led campaigns.
- Maintain and update the brand and sub-brand websites content and functionality.
- Support with the brand website redevelopment programme during 2025/26.
- Utilise techniques to maximise SEO, and manage the SEO programme, with support from their web agency (being able to hold the agency to account).
- PPC – they currently do paid socials in-house as well as use an agency for other PPC campaigns, so some experience of Google Ads and Google Analytics would be useful.
- Maintain a ‘test, insights, refine and optimise’ ethos to all online activity.
- Conduct audits and monitor online campaigns, identify key findings and recommend approaches.
- Whilst the main crux of the role is to lead their online and social engagement, you will also work with the wider marketing & comms team when needed such as assisting in the organising of events or other offline activity when needed.
The role is hybrid, 2-3 days onsite and the rest WFH. Due to the location of the role, it’s difficult to access by public transport, so you will need your own transport. The role is commutable from; Wolverhampton, Walsall, Stourbridge, Cannock, Rugeley, Telford, Halesowen, Lichfield, Dudley, Bridgnorth, Tamworth and Birmingham.
They are looking for a fairly immediate start, so please apply without delay.