
Digital Marketing Data Architect (12 months)
Posted 2 weeks ago by Rentokil Initial Careers on Linkedin
Negotiable
Undetermined
Hybrid
Crawley, England, United Kingdom
Summary: The Digital Marketing Data Architect will design and implement a scalable data architecture within Google Cloud Platform to enhance Rentokil Initial's digital marketing analytics capabilities. This role focuses on overcoming data integration challenges and establishing a unified framework for reliable reporting across various regions and channels. The architect will collaborate with analytics teams to ensure high-quality data access and compliance with data governance standards. The position requires a strong technical background in data architecture, particularly in digital marketing environments.
Key Responsibilities:
- Design and implement a future-proof data architecture within GCP, supporting the integration of diverse global marketing data sources.
- Develop a consistent data model for cross-channel marketing analytics, ensuring compatibility with platforms such as GA4 and CRM.
- Design and manage ETL pipelines using GCP tools to automate and optimise data ingestion from marketing platforms.
- Partner with Digital Analytics, Tracking Implementation, and Data Quality teams to align data architecture with business needs.
- Implement data governance practices, ensuring consistency, accuracy, and compliance with GDPR and other regulations.
Key Skills:
- Minimum 5 years in data architecture or engineering, ideally in digital marketing data environments.
- Expertise in GCP tools (BigQuery, Cloud Storage, Dataflow, Cloud Composer).
- Strong knowledge of ETL processes and data pipeline optimisation.
- Experience in unified data modelling for cross-channel marketing analytics.
- Familiarity with Google Analytics 4, CRM data sources, and major marketing platforms.
- Strong understanding of GDPR and data security best practices.
- Bachelor's degree in Computer Science, Information Systems, Marketing Analytics, or a related field.
Salary (Rate): undetermined
City: Crawley
Country: United Kingdom
Working Arrangements: hybrid
IR35 Status: undetermined
Seniority Level: undetermined
Industry: IT