Summary: The Digital Marketing & CRM Manager role is a fixed-term contract position within a leading hospitality group, focusing on customer engagement and retention strategies. The ideal candidate will leverage data-driven marketing techniques to enhance customer interactions and drive sales in a fast-paced environment. This position requires collaboration with various teams to align CRM initiatives with broader business goals. A strong background in CRM and digital marketing within the hospitality or retail sectors is essential.

Key Responsibilities:

• Develop and execute targeted CRM campaigns to increase customer engagement and drive sales.
• Manage customer data, ensuring compliance with GDPR and best practices.
• Work closely with Digital, Marketing, and Insights teams to align CRM with wider business objectives.
• Analyse campaign performance, track key metrics, and optimise strategies based on data insights.
• Implement email marketing strategies to improve customer lifecycle and retention.
• Identify opportunities to enhance personalisation, segmentation, and automation within CRM.

Key Skills:

• Experience in a CRM, Email Marketing, or Customer Engagement role within hospitality, retail, or a similar industry.
• Strong knowledge of CRM platforms, customer data management, and marketing automation tools.
• A commercial mindset with the ability to interpret data and optimise campaigns.
• Excellent communication skills with experience collaborating across departments.
• Experience working with self-employed or franchise partnerships would be desirable.
• A proactive, hands-on approach with a passion for customer experience and digital marketing.

Salary (Rate): £40,000.00

City: Staffordshire

Country: United Kingdom

Working Arrangements: undetermined

IR35 Status: fixed-term

Seniority Level: Mid-Level

Industry: Marketing