Digital Marketing Consultant

Background Nyra is forging a new path for climate action, from the ground up. We connect smallholder farmers in Global South communities with people and institutional partners committed to addressing climate change and biodiversity loss. Our approach empowers farmers at the frontline of climate change to adopt climate- and nature-positive practices, paying them a fair wage for their invaluable contributions to our shared environment. Nyra converts what these farmers produce into climate- negative and creatively inspired products that partners receive in return for their support. Through evidence-backed nature-based solutions, Nyra drives real impacts for biodiversity restoration, carbon sequestration, and poverty alleviation. We are working towards a future where climate action uplifts communities, restores the planet, and transforms markets into just and inclusive ones. Together, these collective efforts will grow meaningful impact from the ground up, reshaping landscapes, livelihoods, and the future of climate action. We are seeking a Digital Marketing Consultant to expand our brand visibility, engage new audiences, and strengthen Nyra’s digital presence. The consultant will help to develop and implement a robust, scalable strategy that reflects Nyra’s voice and values. The consultant will design and deliver innovative campaigns that inspire participation, foster transparency, and translate impact into measurable growth.

Purpose of the Role The consultant will design and execute an integrated digital marketing strategy that amplifies Nyra’s mission, drives authentic engagement, and attracts individual partners. They will lead dynamic campaigns across social, digital, and creative media, while mentoring an intern to ensure long-term internal capacity. All digital outputs must reflect Nyra’s brand identity — grounded, intentional, and empowering — while integrating analytics and data-led insights to guide decision-making and measure success.

Objectives Develop a Digital Marketing Strategy that defines Nyra’s presence across all platforms, including social media, email, and web, establishing clear KPIs for awareness, engagement, and conversion. Build Dynamic Campaign Systems incorporating newsletters, email journeys, blogs, interviews, podcasts, influencer collaborations, and strategic giveaways. Establish a Data-Driven Feedback Loop to track engagement quality, sentiment, and performance, connecting insights to real-world impact. Mentor an intern in content creation, scheduling, analytics, and audience engagement to build internal capacity. Strengthen Nyra’s Digital Brand Position as a leader in climate storytelling and regenerative partnerships.

Scope of Work The Consultant will: Audit Nyra’s brand identity, digital footprint and analytics. Create templates and brand-aligned assets for newsletters, email campaigns, and partnership announcements. Develop a multi-platform content calendar integrating impact storytelling and campaign cycles. Design, manage, and evaluate campaigns across social, digital, and multimedia channels —including blogs, interviews, podcasts, influencer collaborations, and giveaways. Develop strategies for community building and audience retention. Establish an analytics dashboard to measure reach, engagement, and growth. Mentor one intern on campaign design, social scheduling, and content performance.

Deliverables • Comprehensive Digital Marketing Strategy and Campaign Framework • Content Calendar and Visual Asset Toolkit • Newsletter and Email Campaign System • Podcast, Blog, and Influencer Collaboration Plan • Analytics Dashboard and Monthly Reporting Template • End-of-Contract Summary and Scale Recommendations

Timeline (up to 4 months) Stage 1 – Discovery and Strategy Foundation • Conduct full digital audit and internal interviews • Approve metrics and success criteria with the COO • Present initial strategic outline and campaign pillars Stage 2 – Campaign Design and Activation • Launch pilot campaigns across priority channels (social, newsletter, email) • Begin development of blog, podcast, and influencer collaboration schedule • Initiate intern mentorship sessions and content reviews Stage 3 – Expansion and Feedback Integration • Roll out cross-platform storytelling initiatives • Analyse campaign data and engagement insights • Refine approach to increase reach and impact • Implement/optimise reporting dashboard Stage 4 – Consolidation and Transition • Deliver final strategy, systems, and documented processes • Present end-of-project insights and next-phase recommendations• Assess intern performance and hand over the full operations plan to COO

Governance and Reporting The consultant will report directly to the Chief Executive & Operating Officer. Bi-weekly reviews will monitor progress, challenges, and campaign data. All content systems, templates, and reports will be stored within Nyra’s shared workspace for continuity and transparency.

Indicative budget: £3,000

How to apply Please send a CV and short covering letter indicating interest and experience relevant to the role to: elizabeth.1.young@kcl.ac.uk The deadline to apply is November 25th, 2025. Interviews will be held on Thursday, November 27th.