Digital Marketing Communications Officer

Summary: The Digital Marketing Communications Officer will play a crucial role in enhancing the online presence of Antrim and Newtownabbey Borough Council by implementing the Digital Communications Strategy. This position involves managing social media channels, creating engaging content, and collaborating with various teams to execute digital marketing campaigns. The role also includes analyzing campaign effectiveness and providing training on social media best practices. The position is hybrid, requiring flexibility in working from different Council sites.

Key Responsibilities:

• Manage online presence across social media platforms including maintenance of the social media calendar, inbox management, and social listening.
• Generate engaging paid and organic content through the creation of original video, editorial, and graphic material for marketing campaigns.
• Set the strategic direction of each social media channel to ensure appropriate content, messaging, tone, and consistency.
• Work with the Marketing Communications and PR team and all Council service areas to develop, manage, and evaluate digital marketing campaigns.
• Manage paid social and Google advertising campaigns including budget.
• Manage Influencer Engagement to support the delivery of digital marketing campaigns, including writing briefs, managing quality control for use on Council social media accounts, and analyzing effectiveness.
• Attend Council events to update social channels in real time.
• Report on campaigns to assess effectiveness against objectives, recognizing patterns, trends, and using key data to optimize performance.
• Develop, manage, and update content for the Council websites, apps, Google My Business, and other online platforms, optimizing for SEO.
• Analyze online user behavior, conversion data, and customer journeys via tools including Google Analytics and Hotjar, creating reports for management.
• Keep up to date with the latest social media trends.
• Provide specialist advice and training to Heads of Service, Council Officers, Elected Members, and other stakeholders on effective use of social media.
• Ensure content is created and presented in line with the Council’s guidelines and complies with corporate brands and standards.
• Support the Marketing Communications and PR team with content creation for Council websites to ensure consistent messaging.
• Ensure content adheres to appropriate policy and legal requirements, and that necessary checks are carried out before publishing.
• Assist with internal photography requests to support Council initiatives.
• Operate and manage specific camera and video equipment.
• Attend photocalls and provide direction to photographer in the absence of a Marketing Communications and PR Officer.
• Carry out any other relevant duties which may be assigned including working in other sections of the Department and Council.
• Be available to carry out duties outside of normal working hours as needed, with additional hours remunerated in line with Council policies.

Key Skills:

• Experience in digital marketing and communications.
• Proficiency in managing social media platforms and content creation.
• Strong analytical skills with experience using tools like Google Analytics and Hotjar.
• Ability to develop and execute digital marketing strategies.
• Excellent written and verbal communication skills.
• Knowledge of SEO best practices.
• Experience in managing paid advertising campaigns.
• Ability to work collaboratively with various teams and stakeholders.
• Familiarity with graphic design and video editing tools.
• Strong organizational skills and attention to detail.

Salary (Rate): £37,035 yearly

City: Newtownabbey

Country: United Kingdom

Working Arrangements: hybrid

IR35 Status: undetermined

Seniority Level: undetermined

Industry: Marketing