digital marketing ba / adobe analytics manager
Posted 1 day ago by 1762669840
£575 Per day
Inside
Hybrid
docklands, london
Summary: The Adobe Analytics Manager role is a 6-month contract position based in Canary Wharf, requiring expertise in Adobe Analytics and Customer Journey Analytics. The successful candidate will be responsible for configuring, implementing, and maintaining Adobe Analytics tools to derive actionable insights and enhance user experience. This position demands collaboration with various teams to ensure effective data collection and governance. The role is hybrid, allowing for a mix of on-site and remote work.
Key Responsibilities:
- Tag management: Implement and maintain internal and third-party tags to capture relevant data across web pages and digital assets.
- Quality assurance: Implement rigorous quality control to ensure data accuracy, troubleshoot discrepancies, and promptly address tracking issues.
- Data implementation: Develop, customize, QA, and troubleshoot data collection code in complex environments using tag management systems.
- Collaboration: Work closely with Marketing, Product Management, UX/UI, and Development teams to understand data needs, track KPIs, and implement tracking solutions.
- Data governance: Establish practices to maintain data privacy, compliance, and security standards (e.g., related to GDPR and CCPA).
Key Skills:
- Minimum of 7 years of experience using Adobe Data Collection and Adobe Analytics.
- Must be proficient in HTML, CSS, and JavaScript.
- Proven experience in configuring Adobe Analytics and implementing tag management solutions.
- In-depth understanding of digital analytics methodologies, data collection techniques, and industry best practices.
- Knowledge of data visualisation software like Tableau and PowerBI, and advanced Excel skills are required.
- Strong analytical and problem-solving abilities, excellent communication skills, and project management abilities to handle multiple initiatives and meet deadlines.
Salary (Rate): £575 daily
City: Canary Wharf
Country: United Kingdom
Working Arrangements: hybrid
IR35 Status: inside IR35
Seniority Level: Mid-Level
Industry: IT
Adobe Analytics Manager 6 Month Contract
£575 umbrella
Hybrid, Canary Wharf
Are you a passionate Adobe Analytics Manager with deep expertise in implementation, Adobe Analytics, and Customer Journey Analytics? We're seeking a highly skilled contractor to join our team in a fast-paced environment for a 6-month contract role.
As an Adobe Analytics Manager, you will be crucial in configuring, implementing, and maintaining Adobe Analytics and Data Collection tools to deliver actionable insights. You'll drive data-informed decisions by capturing and analysing data across digital platforms to enhance performance and user experience.
Core Responsibilities
- Tag management: Implement and maintain internal and third-party tags to capture relevant data across web pages and digital assets.
- Quality assurance: Implement rigorous quality control to ensure data accuracy, troubleshoot discrepancies, and promptly address tracking issues.
- Data implementation: Develop, customize, QA, and troubleshoot data collection code in complex environments using tag management systems.
- Collaboration: Work closely with Marketing, Product Management, UX/UI, and Development teams to understand data needs, track KPIs, and implement tracking solutions.
- Data governance: Establish practices to maintain data privacy, compliance, and security standards (e.g., related to GDPR and CCPA).
Essential Skills & Qualifications
- Minimum of 7 years of experience using Adobe Data Collection and Adobe Analytics.
- Must be proficient in HTML, CSS, and JavaScript.
- Proven experience in configuring Adobe Analytics and implementing tag management solutions.
- In-depth understanding of digital analytics methodologies, data collection techniques, and industry best practices.
- Knowledge of data visualisation software like Tableau and PowerBI, and advanced Excel skills are required.
- Strong analytical and problem-solving abilities, excellent communication skills, and project management abilities to handle multiple initiatives and meet deadlines.
Desirable Experience
- Working knowledge of Adobe Web SDK and Customer Journey Analytics.
- Experience solving onsite problems using analytics tools, including debuggers (Omnibug, Ghostery, etc.).
- Familiarity with Salesforce and Adobe Marketo platforms.
If you are comfortable operating within agile sprint teams and have the ability to work independently to drive projects, we encourage you to apply for this exciting contract opportunity.
Randstad Technologies is acting as an Employment Business in relation to this vacancy.