Digital Marketing Assistant – Japanese Speaking

We are excited to offer an opportunity for a Digital Marketing Assistant – Japan to join our Digital Marketing team on a full-time basis for 12 months with the possibly of extending. This role will be based in our Battersea office. We are looking for a proactive and detail-oriented Digital Marketing Assistant – Japan to support the launch and ongoing growth of our Japanese eCommerce platform. This role will play a pivotal part in driving localized marketing efforts, managing editorial content, and optimizing digital performance across various channels.

KEY REPSONSIBILITIES

• Digital Marketing and Website Management
• Lead the digital marketing and editorial strategy for the new Japanese locale.
• Manage and coordinate content planning and optimization of editorial pages, HP, blogs, and campaign landing pages.
• Ensure all content aligns with brand guidelines and resonates with Japanese audiences.
• Oversee localization workflows to adapt global content and campaigns to the Japanese market in coordination with translators, internal stakeholders and Japanese partner.
• Email Marketing and CRM
• Support the setup, configuration, and ongoing management of our Japanese CDP
• In collaboration with the Japanese team, develop localized email marketing campaigns and customer lifecycle strategies in collaboration with the digital marketing team and the Japanese partner.
• In collaboration with the Japanese team, implement audience segmentation and automation flows specific to the Japanese market.
• Monitor performance and continuously optimize based on data insights.
• Share weekly and monthly email marketing report with the Japanese partners.
• Analytics and Performance Reporting
• Work with internal stakeholders to establish and configure analytics reports tailored to the Japanese locale
• Support the development of KPIs and dashboards to monitor performance, customer behavior, and campaign effectiveness.
• Ensure tracking implementation is aligned with global standards while being customized for the Japanese market where appropriate.
• SEO Migration and Strategy
• Collaborate with the SEO agency and the Japanese team to design and implement a successful SEO migration strategy for the Japanese locale.
• Support ongoing SEO efforts including keyword localization, content optimization, and technical SEO requirements.
• Monitor SEO performance and ensure best practices are followed post-migration.
• Other supporting ad-hoc tasks
• Translations
• Operational or logistic tasks
• Retail support
• Support across other digital marketing activities not strictly related to Japan

Required Qualifications:

• 2+ years of experience in digital marketing, content management, CRM/email marketing, or related roles.
• Native-level fluency in Japanese and strong communication skills in English.
• Experience managing localized content and marketing campaigns for Japanese audiences.
• Familiarity with CDP tools (preferably Ometria) and email marketing best practices.
• Strong understanding of web analytics tools (e.g., Google Analytics, GA4, or similar).
• Knowledge of SEO fundamentals and experience working with or coordinating with SEO agencies.
• Detail-oriented, with excellent organizational and project management skills.

Preferred Qualifications:

• Experience in eCommerce, preferably in a global or cross-functional team environment.
• Understanding of Japanese consumer behavior in the digital landscape.
• Knowledge of CMS platforms, ideally Salesforce and localization tools.
• Basic understanding of HTML/CSS is a plus
• (Please note this is not an exhaustive list of duties and you may be required to perform additional duties to fulfil the requirements of the role)

Benefits

• Staff discounts
• Training
• Health & Wellbeing support (includes Private Medical Health Insurance, EAP, Gym Discounts, Access to Financial Planning Service, etc.)
• Perkbox membership: access to a wide range of perks, discounts, and wellness resources
• Cycle to work scheme
• Generous annual leave allowance
• Pension Scheme
• Opportunity to develop new skills and progress in your career
• Opportunity to work for a company that cares and believes in its people and the environment

Vivienne Westwood is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, colour, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by local government laws.

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