Digital Marketing Apprentice

About the Role

This is a hands-on apprenticeship for someone who s passionate about digital marketing and wants to make a difference while they learn.

You ll work alongside our Marketing Communications Manager to help plan, create and deliver campaigns across our social media channels, email platform and website helping us raise awareness, grow our supporter base and generate vital fundraising income.

• Promoting a charity walk to hundreds of participants
• Writing copy for a fundraising email that lands in thousands of inboxes
• Creating content for Facebook, Instagram, LinkedIn, TikTok and X that could tell the story of our hospice or just what new items are on our cafe menu
• Helping us grow our online presence through SEO and paid social
• Analysing campaign data and translating it into clear, useful insight
• Supporting the launch of events, appeals and community fundraising challenges
• Producing marketing materials that work across digital and printed formats

Content & Campaigns

• Support the planning and delivery of multi-channel marketing campaigns acrosssocial media, email, web and print
• Create and schedule content across Facebook, Instagram, LinkedIn, TikTok and X adapting tone and format for each platform
• Write compelling copy for fundraising campaigns, events and appeals across digital and printed channels
• Help build and send email campaigns using our email marketing platform
• Assist in the production of printed materials such as flyers, posters and event collateral, working with suppliers or design tools as required
• Contribute creative ideas and see them through to execution

Data & Analytics

• Monitor and report on campaign performance across channels, including social media, email and website traffic
• Analyse campaign results and identify what's working and what could be improved
• Build and maintain basic dashboards using digital analytics tools
• Provide regular reporting and insight to inform decision-making and future planning
• Develop an understanding of customer insight and how it shapes campaign approach

Digital Presence

• Support the management and development of our website, keeping content accurate and up to date
• Apply basic SEO principles to improve search visibility
• Assist with paid social and Pay-Per-Click (PPC) activity
• Help maintain and grow our digital audience across all platforms

Brand & Communications

• Help ensure all marketing output across every channel is consistent with our brand voice, visual identity and values
• Support the development of communications that speak to different audiences, including donors, volunteers, patients, families and the wider community
• Respond to enquiries and comments across social media platforms, representing the hospice warmly and professionally
• Support stewardship communications to donors, volunteers and event participants

Personal Specification: Essential:

• A genuine interest in marketing, communications or digital media.
• Good written communication skills with attention to detail.
• Confidence using digital tools and platforms, including social media and email.
• Ability to organise and prioritise tasks in a busy environment.
• Willingness to learn, take feedback and develop new skills.
• Good interpersonal skills and the ability to work collaboratively with colleagues.
• Basic IT skills, including Microsoft Office or similar systems
• An understanding that different audiences need different messages, and that different channels serve different purposes.

Desirable:

• Some experience (paid, voluntary or educational) of creating content, using social media, or contributing to marketing activity.
• GCSEs (or equivalent) including English and Maths, or willingness to work towards required standards as part of the apprenticeship.
• Some awareness of or interest in print and digital production, brand guidelines or campaign planning.