Summary: The Digital Marketing Manager role at Twine involves leading the brand's online presence and driving growth through strategic digital marketing initiatives. The position requires a seasoned marketing professional to implement SEO best practices, manage AdWords campaigns, and create engaging content across various platforms. The role also emphasizes collaboration with cross-functional teams and the use of analytics to inform marketing strategies. This is a freelance opportunity based in Newcastle Upon Tyne, England.

Key Responsibilities:

• Implement SEO best practices, conduct keyword research, and optimize content for search engine visibility
• Manage and enhance AdWords campaigns, targeting relevant audiences and monitoring performance to drive ROI
• Craft compelling content for website, news articles, and social media platforms
• Lead content strategy, overseeing the creation of thought leadership articles, newsletters, and email campaigns
• Manage social media channels, developing engaging content and running campaigns
• Design visually appealing graphics, logos, and illustrations for digital assets
• Collaborate with cross-functional teams to develop presentations, white papers, and case studies
• Utilize AI to compose and refine content, ensuring consistency in tone and style
• Analyze website traffic, engagement, and conversions using analytics tools
• Stay informed about the latest digital marketing trends and technologies

Key Skills:

• Bachelor's degree in Marketing, Communications, or a related field
• 5+ years of experience in digital marketing
• Strong understanding of SEO, social media management, content creation, and analytics
• Exceptional writing and editing skills
• Proficiency in Figma or similar design tools
• Experience with email marketing platforms and campaign management
• Familiarity with AI-driven marketing tools and techniques
• Passion for staying up-to-date with digital marketing trends

Salary (Rate): undetermined

City: Newcastle Upon Tyne

Country: United Kingdom

Working Arrangements: undetermined

IR35 Status: undetermined

Seniority Level: undetermined

Industry: Marketing