Digital Manager [209585]

Summary: Aquent is seeking a dynamic digital marketing expert for a 12-month role with a leading global technology company. The position involves designing, scaling, and optimizing high-performance paid media and growth marketing campaigns to drive quality traffic and generate leads. The successful candidate will manage global virtual event programs and collaborate with cross-functional teams to deliver measurable results. This role requires a strategic thinker with strong analytical skills to contribute to high-impact initiatives within the organization.

Key Responsibilities:

• Manage global virtual event programs, from smaller webinars to large-scale experiences, including promotional planning.
• Lead digital and demand generation programs end-to-end, from ideation through reporting.
• Oversee agency relationships, ensuring timely delivery and quality output.
• Design and scale paid media programs to drive quality traffic, leads, and scalable growth across various funnel stages, connecting journeys seamlessly.
• Optimize diverse digital channels and programs for integrated campaigns.
• Drive content and creative planning aligned with personas, objectives, and campaign types, developing compelling messaging to enhance audience engagement.
• Activate multi-channel Account-Based Marketing (ABM) strategies for high-value companies and personas.
• Ensure exceptional digital advertising campaign delivery, focusing on creative, format innovation, quality assurance, and optimization.
• Implement comprehensive tracking and reporting for digital campaigns to enable advanced optimization.
• Lead digital channel delivery, providing agencies and partners with all necessary deliverables.
• Oversee and own campaign tracking to ensure robust digital campaign measurement.
• Collaborate with analytics, data science, and measurement teams to build insightful digital channel reports.
• Continuously review and optimize digital Go-To-Market (GTM) processes.
• Conduct segmentation testing and deep-dive into audiences to improve performance.
• Innovate at the landing page and form level, supporting SEO and Conversion Rate Optimization (CRO) to improve organic performance.
• Support SEO strategies for traffic growth and new prospect acquisition.
• Deliver actionable insights to marketing, sales, product marketing, and management teams.
• Utilize data-driven marketing to identify trends and recommend optimizations.
• Collaborate with cross-functional teams to create growth roadmaps and develop optimization plans.
• Own the testing and learning agenda, fostering continuous innovation and optimization.
• Apply a strong understanding of AI to improve efficiency and operational speed.

Key Skills:

• Experience in performance marketing, preferably within a B2B SaaS, agency, or fast-paced, high-growth environment.
• Demonstrated expertise in designing, scaling, and optimizing paid media and performance marketing campaigns.
• Proficiency in various digital advertising platforms, including paid social, search, and professional networking sites.
• Proven experience managing digital and demand generation programs with end-to-end journey oversight.
• Experience running virtual and in-person event programs (livestreams, webinars, online sessions), including channel management, landing pages, and lead management in CRMs.
• Strong experience managing agencies and budgets, with expertise in social and digital marketing.
• Familiarity with Mar/Ad-tech, data enrichment, lead routing/management, automation, nurture, activation, monetization, and personalization.
• Proficiency in industry-standard measurement, data analytics, and reporting tools.
• Exceptional project management and communication skills.
• Comfortable working across time zones, managing complexity, and navigating ambiguity.
• Ability to manage paid search campaigns utilizing AI, automation, and smart bidding, including app installs.

Salary (Rate): undetermined

City: London Area

Country: United Kingdom

Working Arrangements: undetermined

IR35 Status: undetermined

Seniority Level: undetermined

Industry: Marketing