Digital & Content Strategy Lead

Key Details

• Job Title: Digital & Content Strategy Lead
• Pay: £275 - £290/day, DOE
• Location: Chiswick
• Working Pattern: Hybrid - 2 days onsite, 3 days remote
• Contract Length: 6 months

Responsibilities

• Own the annual and quarterly digital and content strategies across both brands.
• Develop monthly, cross-channel content calendars spanning organic social and wider digital initiatives.
• Turn consumer insights, social listening and emerging trends into clear, actionable creative briefs.
• Lead the social media and influencer teams, providing direction, coaching and creative challenge.
• Act as the final editorial gatekeeper, ensuring content is high quality, on-brand and delivered on time.
• Provide final compliance and governance sign-off for organic content, ensuring activity meets relevant ASA and WHO Code requirements.
• Identify opportunities to use influencer marketing to strengthen brand awareness, engagement and advocacy.
• Translate social and digital performance into meaningful executive-level reporting, connecting activity to brand equity and commercial outcomes.
• Keep a close eye on the competitive landscape, identifying opportunities to grow share of voice, audience and positive sentiment.

Requirements

• Strong experience in digital, social media and content strategy.
• A deep understanding of social algorithms, audience behaviour and content performance.
• Experience translating data, consumer insight and social listening into actionable strategies and briefs.
• Strong knowledge of UK digital advertising and regulatory requirements, ideally including ASA and the WHO Code.
• Experience working with or leading social media, content and/or influencer teams.
• Excellent editorial judgement and a naturally high attention to detail.
• The confidence to operate at both strategic and hands-on levels.