Digital Analytics Consultant
Posted 1 day ago by Harnham
£450 Per day
Inside
Hybrid
London Area, United Kingdom
Summary: The Digital Analytics Consultant role is a contract position with a well-known travel brand in London, focusing on enhancing their marketing and analytics capabilities. The consultant will leverage their expertise in marketing analytics, particularly with tools like Adobe Analytics, Salesforce Marketing Cloud Intelligence, and Tableau, to derive insights from data and support various marketing initiatives. This position is ideal for someone with a strong background in analytics and a passion for driving data-driven decision-making. The role is hybrid and classified as inside IR35.
Key Responsibilities:
- Supporting with deep dives in Adobe Analytics
- Building dashboards in Tableau using Salesforce data
- Surfacing insights from existing data sources
- Using Marketing Cloud Intelligence to activate marketing data
- Exploring multi-touch attribution and supporting early steps in attribution modelling
- Contributing to personalisation initiatives tied to app and campaign performance
Key Skills:
- Strong experience working with Adobe Analytics
- Experience building dashboards with Tableau
- Experience with Salesforce Marketing Cloud Intelligence (Datorama)
- Familiarity with attribution modelling and marketing performance measurement
- Background in app analytics and personalisation is a plus
Salary (Rate): £450 daily
City: London
Country: United Kingdom
Working Arrangements: hybrid
IR35 Status: inside IR35
Seniority Level: undetermined
Industry: IT
Digital Analytics Consultant - Contract Travel Client London (hybrid) £400-£450 per day - Inside IR35
We’re working with a well-known travel brand currently undergoing an exciting period of transformation in their marketing and analytics function. They’re looking for a Digital Analytics Consultant to unlock value from their marketing data. This role is ideal for someone with a strong marketing analytics background, comfortable working across Adobe Analytics, Salesforce Marketing Cloud Intelligence (formerly Datorama) and Tableau.
You will be supporting the marketing and digital analytics teams with:
- Supporting with deep dives in Adobe Analytics
- Building dashboards in Tableau using Salesforce data
- Surfacing insights from existing data sources
- Using Marketing Cloud Intelligence to activate marketing data
- Exploring multi-touch attribution and supporting early steps in attribution modelling
- Contributing to personalisation initiatives tied to app and campaign performance
Skills & Experience
- Strong experience working with Adobe Analytics
- Experience building dashboards with Tableau
- Experience with Salesforce Marketing Cloud Intelligence (Datorama)
- Familiarity with attribution modelling and marketing performance measurement
- Background in app analytics and personalisation is a plus
Benefits
£400-£450 per day inside IR35, 3-6 month contract, London (hybrid)
How to Apply
Register your interest by sending your CV to Lloyd Dunstall via the Apply link on this page
Digital Analytics / Marketing Analytics / Adobe Analytics / Tableau / Marketing Cloud Intelligence / Datorama / Attribution / Multi-touch Attribution