Digital Analytics Consultant (Contract)

Summary: The Digital Analytics Consultant role involves supporting data-driven insights and dashboard creation for a travel client in London. The position requires expertise in Adobe Analytics and Tableau, as well as experience with Salesforce Marketing Cloud Intelligence. The consultant will also contribute to personalization initiatives and explore multi-touch attribution models. This is a contract position with a hybrid working arrangement.

Key Responsibilities:

• Supporting deep dives in Adobe Analytics
• Surfacing insights from existing data sources
• Building dashboards in Tableau using Salesforce data
• Using Marketing Cloud Intelligence to activate marketing data
• Exploring multi-touch attribution and supporting early steps in attribution modelling
• Contributing to personalisation initiatives tied to app and campaign performance

Key Skills:

• Strong experience working with Adobe Analytics
• Experience building dashboards with Tableau
• Experience with Salesforce Marketing Cloud Intelligence (Datorama)
• Familiarity with attribution modelling and marketing performance measurement

Salary (Rate): £450.00/daily

City: London

Country: United Kingdom

Working Arrangements: hybrid

IR35 Status: inside IR35

Seniority Level: undetermined

Industry: IT