Digital Analyst, Hybrid, SQL, Retail Media
Posted 4 days ago by Sanderson Recruitment Plc
£550 Per day
Inside
Hybrid
London, UK
Summary: The Digital Analyst role focuses on leveraging first-party customer data to enhance audience strategy and campaign performance within a Retail Media function. This contract position requires collaboration with various teams to ensure effective customer-led activations that deliver measurable commercial outcomes. The ideal candidate will possess strong analytical skills and experience in Retail Media, CRM, and campaign optimization. This role is hybrid and offers a competitive daily rate within the specified range.
Key Responsibilities:
- Build, refine and activate customer audiences and segments for Retail Media campaigns
- Deliver detailed analysis on campaign performance, including ROI, incrementality and uplift
- Produce post-campaign evaluations (PIRs) with clear recommendations for optimisation
- Support the development of audience strategy and measurement frameworks
- Translate data into clear, actionable insights to influence campaign and commercial decisions
- Work cross-functionally to demonstrate the value of first-party data and Retail Media propositions
Key Skills:
- Strong Retail Media experience (ESSENTIAL) - including audience targeting, activation and performance measurement
- Advanced SQL plus experience with Python or R
- Proven experience in CRM/marketing analytics and campaign optimisation
- Strong understanding of statistical analysis (A/B testing, hypothesis testing, etc.)
- Experience with cloud analytics platforms (Databricks, Snowflake or BigQuery)
- Comfortable working in a Matrix, fast-paced environment
- Strong communication skills with the ability to tell a clear story with data
Salary (Rate): £550 daily
City: London
Country: UK
Working Arrangements: hybrid
IR35 Status: inside IR35
Seniority Level: Senior
Industry: IT
Detailed Description From Employer:
Digital Analyst - Retail Media & CRM (Contract)
London (Hybrid)
£500-£550 per day (Inside IR35)
6 months
We're hiring a Senior Analyst to join a growing Analytics & Data Science team, supporting a high-impact Retail Media function. This role is focused on leveraging first-party customer data to drive audience strategy, campaign performance, and measurable commercial outcomes.
You'll partner closely with Retail Media, CRM, and Loyalty teams to design and evaluate customer-led activation, ensuring campaigns are effective, scalable, and deliver clear value to both the business and external partners.
Key Responsibilities:
- Build, refine and activate customer audiences and segments for Retail Media campaigns
- Deliver detailed analysis on campaign performance, including ROI, incrementality and uplift
- Produce post-campaign evaluations (PIRs) with clear recommendations for optimisation
- Support the development of audience strategy and measurement frameworks
- Translate data into clear, actionable insights to influence campaign and commercial decisions
- Work cross-functionally to demonstrate the value of first-party data and Retail Media propositions
Key Requirements:
- Strong Retail Media experience (ESSENTIAL) - including audience targeting, activation and performance measurement
- Advanced SQL plus experience with Python or R
- Proven experience in CRM/marketing analytics and campaign optimisation
- Strong understanding of statistical analysis (A/B testing, hypothesis testing, etc.)
- Experience with cloud analytics platforms (Databricks, Snowflake or BigQuery)
- Comfortable working in a Matrix, fast-paced environment
- Strong communication skills with the ability to tell a clear story with data
This is a great opportunity for someone who thrives in a commercial, data-led environment and has a strong grasp of how Retail Media drives revenue through customer insight and audience strategy.
Reasonable Adjustments:
Respect and equality are core values to us. We are proud of the diverse and inclusive community we have built, and we welcome applications from people of all backgrounds and perspectives. Our success is driven by our people, united by the spirit of partnership to deliver the best resourcing solutions for our clients.
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