Summary: The Dealer Development Truck Sales Coach - Associate role at DEKRA involves field-based coaching for truck dealers across the UK, focusing on embedding Daimler Truck sales processes. The position requires delivering hands-on coaching, facilitating workshops, and collaborating with stakeholders to drive cultural and behavioral change within dealer networks. Candidates should possess a strong understanding of commercial sales and dealer processes, along with the ability to identify performance gaps and implement effective solutions. This role is ideal for individuals passionate about making a meaningful impact in the automotive industry.
Key Responsibilities:
- Deliver expert coaching to dealer management and sales teams to embed Daimler Truck sales processes.
- Collaborate with project managers and stakeholders to support successful project delivery.
- Design and implement practical, achievable plans to drive process and behavioral change.
- Identify and address performance gaps, dealership challenges, and improvement opportunities.
- Support adoption of new systems, tools, and initiatives through coaching and workshops.
Key Skills:
- Knowledge and application of the Daimler Truck approach and its transfer to sales and service processes.
- Experience in the commercial sales business (customer needs, decision-making logic, consulting situations).
- Ability to identify and analyse dealer-specific development areas and optimise them collaboratively with the dealer.
- Deep understanding of dealer processes in Truck sales.
- Ability to conduct individual and group coaching sessions professionally.
- Clear, structured communication and visualisation skills.
- Credibility, empathy, and approachability.
- Experience in change management and supporting cultural change in dealership.
- Experience in moderating interactive, practical workshops.
- Strong leadership and solution-oriented approach, even in the face of resistance or change fatigue.
- Reflective ability & willingness to learn, openness to the respective culture and dynamics of the company.
Salary (Rate): undetermined
City: Enfield
Country: United Kingdom
Working Arrangements: undetermined
IR35 Status: inside IR35
Seniority Level: undetermined
Industry: Other
Have you got the right qualifications and skills for this job Find out below, and hit apply to be considered.
Location: Field based position – Nationwide
Salary: Competitive day rate
Contract: Self Employed / Associate
Do you want to boost the future towards a safe, secure and sustainable world At DEKRA we deal with future topics in every field of work: from vehicle inspection to cyber security, from product testing to clean energies or from automated driving to artificial intelligence. We anticipate technical developments early on and drive industry transformation as thought leaders. For the exciting tasks that lie ahead we are looking for skilled and passionate people who want to grow and achieve their best in a global team. Enthusiasts wanting to do meaningful work and to make a contribution as a trusted partner for our clients and for society. People like you.
A Day in the Life and the Impact You’ll Make: As a Dealer Development Coach, you’ll be out in the field partnering closely with truck dealers across the UK, coaching sales teams and leadership to embed best-in-class Daimler Truck sales processes. Your day will involve delivering hands-on coaching, facilitating workshops, and working alongside stakeholders to drive meaningful behavioural and cultural change. You’ll play a key role in improving sales performance, identifying areas for development, and ensuring new systems and ways of working are effectively adopted ultimately shaping stronger, more successful dealer networks.
What You’ll Do
- Deliver expert coaching to dealer management and sales teams to embed Daimler Truck sales processes
- Collaborate with project managers and stakeholders to support successful project delivery
- Design and implement practical, achievable plans to drive process and behavioural change
- Identify and address performance gaps, dealership challenges, and improvement opportunities
- Support adoption of new systems, tools, and initiatives through coaching and workshops
Experience What You’ll Bring:
- Knowledge and application of the Daimler Truck approach and its transfer to sales and service processes
- Experience in the commercial sales business (customer needs, decision-making logic, consulting situations)
- Ability to identify and analyse dealer-specific development areas and optimise them collaboratively with the dealer
- Deep understanding of dealer processes in Truck sales
- Ability to conduct individual and group coaching sessions professionally
Professional Qualities
- Clear, structured communication and visualisation skills
- Credibility, empathy and approachability
- Experience in change management and supporting cultural change in dealership
- Experience in moderating interactive, practical workshops
- Competence in promoting transfer into everyday life (e.g. through materials, tasks, follow-ups)
- Structured, long-term support through coaching programs rather than isolated individual measures
- Strong leadership and solution-oriented approach, even in the face of resistance or change fatigue
- Inspiration and motivation, enthusiasm for people and their development
- Reflective ability & willingness to learn, openness to the respective culture and dynamics of the company
You must have a limited company with Public Liability and Professional Indemnity and Employers Liability insurance aligned with DEKRA’s minimum requirements or onboard through an umbrella company.
Let's create a safer world today. Apply now and join a team that values your expertise and passion. At DEKRA we value your unique experiences, perspectives, and backgrounds. We are committed to an inclusive workplace for all team members