Data and Performance Analyst (ZR_23542_JOB)

Data and Performance Analyst (ZR_23542_JOB)

Posted 6 days ago by BruntWork

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Negotiable
Undetermined
Undetermined
EMEA
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Advanced Design Systems Business Acumen Conversion Rate Optimisation Critical Path Method (CPM) Scheduling Data Analysis Forecasting Input/Output Market Trend Power BI Python (Programming Language) Return On Investment SQL (Programming Language) Tableau (Business Intelligence Software) TikTok Vlookups

Summary: The Data and Performance Analyst role focuses on delivering actionable insights to enhance marketing, product, sales, and digital performance for clients. The position requires analyzing various performance metrics and trends to support decision-making and improve ROI. The analyst will collaborate with performance marketers and build executive dashboards to report findings. This role is designed for an independent contractor with a strong background in eCommerce analytics.

Key Responsibilities:

  • Track and report on campaign results across Meta, Google, TikTok, Email, and SMS
  • Analyze trends in ROAS, CAC, CPM, and LTV
  • Monitor funnel performance and identify drop-offs in CVR or AOV
  • Collaborate with performance marketers to optimize spend allocation
  • Analyze sales trends by SKU, collection, and category
  • Identify top- and under-performing products, including size/color sell-through rates
  • Assist in demand forecasting for new drops or restocks
  • Correlate marketing initiatives with product sales performance
  • Utilize tools such as GA4, Hotjar/Microsoft Clarity, and Shopify Analytics
  • Monitor key metrics: traffic sources, bounce rates, exit rates, and session durations
  • Report on conversion rates (CVR) by device, source, collection page, and PDP
  • Recommend UX/UI and CRO improvements based on data insights
  • Build and maintain live dashboards (Looker Studio, Power BI, or Tableau)
  • Provide weekly and monthly reporting packs for the leadership team
  • Create forecast scenarios using input metrics (CVR, traffic, AOV, spend)

Key Skills:

  • Strong understanding of key eCommerce metrics: ROAS, CVR, LTV, CAC, AOV
  • Advanced Excel/Google Sheets skills (pivot tables, dashboards, VLOOKUP, etc.)
  • Proficient with analytics tools: GA4, Shopify, Meta Ads Manager, Google Ads
  • Experience with SQL and/or Python for data analysis is a plus
  • Strong business acumen and proactive communication style
  • 3+ years of experience in direct-to-consumer (DTC) or retail brand analytics
  • Comfortable presenting to executives and delivering strategic recommendations
  • Detail-oriented, curious, and solutions-driven
  • Preferably from a performance marketing or digital eCommerce background

Salary (Rate): undetermined

City: undetermined

Country: undetermined

Working Arrangements: undetermined

IR35 Status: undetermined

Seniority Level: undetermined

Industry: Other

Detailed Description From Employer:

Schedule: Flexible, during client business hours (Sydney time)
Total Weekly Hours: 20 hours

Purpose of the Role: To provide actionable insights across the client’s marketing, product, sales, and digital performance—helping drive better decision-making, improve ROI, and scale growth channels effectively.

Key Responsibilities:

  • Marketing Performance Analysis
  • Track and report on campaign results across Meta, Google, TikTok, Email, and SMS
  • Analyze trends in ROAS, CAC, CPM, and LTV
  • Monitor funnel performance and identify drop-offs in CVR or AOV
  • Collaborate with performance marketers to optimize spend allocation
  • Product & Sales Insights
  • Analyze sales trends by SKU, collection, and category
  • Identify top- and under-performing products, including size/color sell-through rates
  • Assist in demand forecasting for new drops or restocks
  • Correlate marketing initiatives with product sales performance
  • Website & Conversion Data
  • Utilize tools such as GA4, Hotjar/Microsoft Clarity, and Shopify Analytics
  • Monitor key metrics: traffic sources, bounce rates, exit rates, and session durations
  • Report on conversion rates (CVR) by device, source, collection page, and PDP
  • Recommend UX/UI and CRO improvements based on data insights
  • Executive Dashboards & Reporting
  • Build and maintain live dashboards (Looker Studio, Power BI, or Tableau)
  • Provide weekly and monthly reporting packs for the leadership team
  • Create forecast scenarios using input metrics (CVR, traffic, AOV, spend)

Must-Have Skills:

  • Strong understanding of key eCommerce metrics: ROAS, CVR, LTV, CAC, AOV
  • Advanced Excel/Google Sheets skills (pivot tables, dashboards, VLOOKUP, etc.)
  • Proficient with analytics tools: GA4, Shopify, Meta Ads Manager, Google Ads
  • Experience with SQL and/or Python for data analysis is a plus
  • Strong business acumen and proactive communication style

Ideal Profile:

  • 3+ years of experience in direct-to-consumer (DTC) or retail brand analytics
  • Comfortable presenting to executives and delivering strategic recommendations
  • Detail-oriented, curious, and solutions-driven
  • Preferably from a performance marketing or digital eCommerce background

Independent Contractor Perks:

  • Permanent work-from-home opportunity
  • Immediate hiring
  • Stable freelance position

Reminder Apply directly to the link provided; you will be redirected to BruntWork’s Career Site. You must apply using the said link to complete the initial requirements, which includes pre-screening assessment questions, technical check of your computer, and voice recording. APPLICATIONS WITH COMPLETE REQUIREMENTS WILL BE PRIORITIZED.

ZR_23542_JOB

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