Summary: The Data & Analytics Strategy Manager for Channel Insight is responsible for delivering actionable insights to enhance digital channel strategies at Lloyds Banking Group. This role involves analyzing customer behavior through web analytics and collaborating with various teams to optimize digital journeys. The position is a 12-month fixed-term contract, requiring strong analytical and communication skills to present findings to senior stakeholders. The role supports the organization's goal of improving customer experience through data-driven decision-making.

Key Responsibilities:

• Support delivery of key Group strategic objective to grow BCB digital channels
• Web based analytics - using Adobe Analytics to understand customer behaviour within our digital journeys and identifying optimisation opportunities
• Utilising data visualisation skills to develop self-serve reporting for colleagues focused on journey development
• Working with platform teams to ensure tagging is at the required level
• Review performance of new initiatives and capability against a range of criteria to determine success and next steps
• This is not an ETL role, the focus will be on numeric analytics to help drive business decisions

Key Skills:

• Experience in web analytics (Adobe Analytics preferred, but other tools acceptable)
• Analysis experience using complex and large relational databases (e.g., Teradata) and scripting/programming skills for data extraction (SQL, SAS, R, etc.)
• Track record in using data and insight to influence analytics and develop practical insights
• Strong partnering and communication skills to deliver recommendations

Salary (Rate): £62,000

City: Bristol

Country: UK

Working Arrangements: hybrid

IR35 Status: fixed-term

Seniority Level: Mid-Level

Industry: IT