Summary: The Data & Analytics Strategy Manager, Channel Insight role at Lloyds Banking Group is a 12-month fixed-term contract focused on enhancing digital channel strategies through data analysis and insights. The position involves utilizing tools like Adobe Analytics and SQL to extract and analyze data, providing actionable recommendations to improve customer journeys. The role requires collaboration with various teams to ensure effective implementation of insights and performance reviews of initiatives. This position is integral to driving the bank's digital transformation efforts.

Key Responsibilities:

• Support delivery of key Group strategic objective to grow BCB digital channels
• Web based analytics - using Adobe Analytics to understand customer behaviour within our digital journeys and identifying optimisation opportunities
• Utilising data visualisation skills to develop self-serve reporting for colleagues focused on journey development
• Working with platform teams to ensure tagging is at the required level
• Review performance of new initiatives and capability against a range of criteria to determine success and next steps
• This is not an ETL role, the focus will be on numeric analytics to help drive business decisions

Key Skills:

• Experience in web analytics (Adobe Analytics preferred, but other tools acceptable)
• Analysis experience using complex and large relational databases (e.g., Teradata) and scripting/programming skills for data extraction (SQL, SAS, R)
• Track record in using data and insight to influence analytics and develop practical insights
• Strong partnering and communication skills to deliver recommendations

Salary (Rate): 62000

City: Bristol

Country: UK

Working Arrangements: hybrid

IR35 Status: fixed-term

Seniority Level: Mid-Level

Industry: IT