Summary: The role of Freelance Data & Analytics Consultant involves providing expertise in advanced tracking and attribution challenges for a marketing agency. The consultant will focus on implementing GA4 attribution models, managing server-side tracking, and analyzing user journeys across domains. A strong background in data analytics, particularly in lead generation contexts, is essential for success in this position.

Key Responsibilities:

• Implement and refine GA4 attribution models, ensuring accurate reporting.
• Set up and manage server-side tracking to improve data reliability.
• Track complex user journeys across multiple domains and sessions.
• Identify and troubleshoot tracking discrepancies.
• Work closely with our team to ensure data-driven decision-making.

Key Skills:

• Strong expertise in Google Analytics 4 (GA4).
• Experience with server-side tracking implementations.
• Understanding of cross-domain tracking and handling multiple-session journeys.
• Ability to diagnose and resolve tracking issues effectively.
• Familiarity with Google Tag Manager, BigQuery, Looker Studio and JavaScript (preferred but not essential).

Salary (Rate): undetermined

City: Manchester Area

Country: United Kingdom

Working Arrangements: undetermined

IR35 Status: undetermined

Seniority Level: undetermined

Industry: Other