Data Analyst

General Purpose

The Digital Marketing Analyst supports Paychex's Conversion Rate Optimization (CRO) and personalization programs by leveraging data, experimentation, and digital analytics to improve website performance and customer experience.

This role is responsible for analyzing user behavior, maintaining tracking integrity, identifying optimization opportunities, supporting A/B testing initiatives, and developing actionable reporting that drives business outcomes.

The ideal candidate has strong experience with digital analytics platforms, website tracking implementation, Google Tag Manager, PowerBI, Looker Studio, experimentation methodologies, and communicating insights to stakeholders across marketing, UX, product, and development teams.

Primary Responsibilities

• Experimentation & CRO (25%)
• Partner with CRO, UX Research, Design, and Development teams to support the planning, execution, and analysis of A/B and multivariate tests.
• Analyze experiment results and provide actionable recommendations to improve conversion rates and user engagement.
• Assist in identifying optimization opportunities through behavioral, conversion, and website performance data.
• Help prioritize test ideas based on business impact, customer insights, and data analysis.
• Digital Analytics & Reporting (25%)
• Create recurring and ad hoc reports that measure website performance, conversion trends, lead generation, user engagement, and experiment outcomes.
• Develop dashboards and visualizations to communicate insights to business stakeholders and senior leadership.
• Analyze patterns, trends, and customer behavior to uncover growth opportunities and risks.
• Present findings and recommendations clearly to both technical and non-technical audiences.
• Tracking & Measurement (25%)
• Manage and validate website tracking implementations across digital properties.
• Utilize Google Tag Manager to deploy, troubleshoot, and maintain marketing and analytics tags.
• Partner with developers, marketing teams, and analytics stakeholders to ensure accurate data collection.
• Perform regular audits of analytics implementations to identify and resolve tracking issues.
• Maintain documentation of measurement plans, event tracking requirements, and implementation standards.
• Analytics Strategy & Collaboration (15%)
• Collaborate with marketing, UX, research, and product teams to define KPIs and measurement frameworks.
• Support digital initiatives by translating business goals into measurable success metrics.
• Evaluate data from multiple sources including GA4, experimentation platforms, CRM systems, and reporting tools.
• Continuous Improvement (10%)
• Recommend improvements to reporting processes, testing methodologies, and analytics governance.
• Stay current on industry trends and best practices related to CRO, experimentation, analytics, and digital measurement.

Skills

• data
• data analysis
• business analysis
• power bi
• sql
• tableau
• analysis
• daiss
• reporting
• analytic

Top Skills Details

• data
• data analysis
• business analysis
• power bi

Additional Skills & Qualifications

This is a fully remote position within the United States, with a preference for candidates located in Rochester, NY, Allentown, PA, High Point, NC, Cincinnati, OH, West Palm Beach, FL, Saint Petersburg, FL, Tempe, AZ, or Phoenix, AZ.

Data analyst: Annual salary range is about $80K to $105K.

Experience

• 3-5+ years of experience in digital marketing analytics, web analytics, CRO, or related fields.
• Experience supporting website optimization and experimentation programs.
• Experience building reports and dashboards for business stakeholders.

Preferred Experience

• Hands-on experience with Google Analytics 4 (GA4).
• Strong experience with Google Tag Manager (GTM), including event implementation and troubleshooting.
• Experience supporting A/B testing and experimentation platforms such as Optimizely, VWO, Adobe Target, Dynamic Yield, AB Tasty, or similar.
• Familiarity with website personalization programs.
• Experience analyzing conversion funnels and user journeys.
• Experience working with UX researchers, designers, and web development teams.

Skills & Abilities Required

• Strong understanding of digital analytics and website measurement.
• Proficiency with Google Tag Manager and tracking implementation.
• Strong knowledge of GA4 metrics, dimensions, and reporting.
• Understanding of conversion funnel analysis and customer journey measurement.
• Experience validating and troubleshooting tracking issues.
• Excellent reporting, dashboard development, and data visualization skills.
• Strong analytical and problem-solving abilities.
• Ability to translate complex data into actionable business recommendations.
• Excellent communication and stakeholder management skills.

Preferred

• Knowledge of HTML, CSS, and JavaScript sufficient to troubleshoot tracking implementations.
• Familiarity with BigQuery and SQL.
• Experience with Power BI, Looker Studio, Tableau, or similar visualization tools.
• Experience in B2B lead generation environments.

Experience Level: Intermediate Level

Job Type & Location: This is a Contract position based out of Rochester, NY.

Pay and Benefits

The pay range for this position is $35.00 - $50.00/hr.

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment.

Benefits are subject to change and may be subject to specific elections, plan, or program terms.

If eligible, the benefits available for this temporary role may include the following: Medical, dental & vision, Critical Illness, Accident, and Hospital, 401(k) Retirement Plan – Pre-tax and Roth post-tax contributions available, Life Insurance (Voluntary Life & AD&D for the employee and dependents), Short and long-term disability, Health Spending Account (HSA), Transportation benefits, Employee Assistance Program, Time Off/Leave (PTO, Vacation or Sick Leave).

Workplace Type: This is a hybrid position in Rochester, NY.

Application Deadline: This position is anticipated to close on Jul 16, 2026.