Data Analyst
Posted 7 days ago by Digital Waffle
Negotiable
Undetermined
Hybrid
Oxford, England, United Kingdom
Summary: A contract Commercial Insights Analyst is sought by a fast-growing group of ethical eCommerce brands to leverage data for strategic advantage. This hybrid role in Oxfordshire requires office attendance on specific weekdays and focuses on enhancing customer experience and business performance through data-driven insights. The analyst will influence key commercial decisions across various brands and business units. Applicants should be within a 45-minute commute to the office.
Key Responsibilities:
- Identify behavioural trends and customer signals to improve site conversion
- Use browsing and purchase data to personalise user journeys and influence CRM strategy
- Run commercial experiments (A/B tests, pricing trials, segmentation) to drive margin and retention
- Build and maintain dashboards and reports that guide business teams
- Collaborate with marketing, product, tech, and supply chain teams to embed insight-led decisions
- Improve tracking setup and support the overall maturity of the analytics function
Key Skills:
- Strong ETL, SQL and BigQuery knowledge
- Experience with Google Tag Manager (GTM) and understanding of data layers
- Familiarity with server-side tracking principles
- Exposure to Power BI or similar BI tools is a bonus
- Background in eCommerce or retail analytics is highly desirable
- Comfort working with key business metrics (e.g. profit margin, AOV, customer value)
- Experience in A/B or multivariate testing
Salary (Rate): undetermined
City: Oxford
Country: United Kingdom
Working Arrangements: hybrid
IR35 Status: undetermined
Seniority Level: undetermined
Industry: Other
A fast-growing group operating across multiple ethical and purpose-led eCommerce brands is hiring a contract Commercial Insights Analyst to help transform data into strategic advantage. This is a hybrid role based in Oxfordshire , with office attendance required on Tuesdays, Wednesdays, and Thursdays . To be considered, applicants must be located within a 45-minute commute . You'll sit at the heart of commercial decision-making, using behavioural, transactional, and digital data to improve customer experience, boost conversion, and increase lifetime value. Working across a variety of brands and business units, your insights will directly influence pricing, promotions, stock strategy, and customer journeys .
What You’ll Be Doing
- Identify behavioural trends and customer signals to improve site conversion
- Use browsing and purchase data to personalise user journeys and influence CRM strategy
- Run commercial experiments (A/B tests, pricing trials, segmentation) to drive margin and retention
- Build and maintain dashboards and reports that guide business teams
- Collaborate with marketing, product, tech, and supply chain teams to embed insight-led decisions
- Improve tracking setup and support the overall maturity of the analytics function
Technical Skills:
- Strong ETL, SQL and BigQuery knowledge
- Experience with Google Tag Manager (GTM) and understanding of data layers
- Familiarity with server-side tracking principles
- Exposure to Power BI or similar BI tools is a bonus
Commercial Understanding:
- Background in eCommerce or retail analytics is highly desirable
- Comfort working with key business metrics (e.g. profit margin, AOV, customer value)
- Experience in A/B or multivariate testing
Why Join?
- Work across diverse eCommerce brands with meaningful impact
- Join a growing analytics team with genuine support for development
- Help shape how purpose-led businesses use data to grow
- Hybrid working with 3 days in the office near Wallingford
If you're a commercially-minded analyst looking to apply your skills in a values-driven business, this is a chance to work at the intersection of insight, innovation, and ethical retail .