Data Analyst

Summary: The Marketing Data Analyst role at a Global Software Giant involves a 6-month contract within a dynamic Marketing Analytics team. The position focuses on translating business needs into analytical solutions, optimizing marketing performance through data insights, and collaborating with cross-functional teams. The ideal candidate will possess strong SQL skills and experience with cloud-based platforms to manage large datasets effectively.

Key Responsibilities:

• Translate business needs into structured analytical problems and scalable data solutions, working closely with wider team divisions.
• Design, write, and optimise SQL queries to support marketing analytics and reporting, leveraging cloud-based platforms such as Snowflake to work with large datasets.
• Create dashboards, reports, and visualisations to communicate findings clearly and support data-driven decision-making.
• Leverage CRM data (via Salesforce), for segmentation, campaign performance tracking, and reporting use cases.
• Contribute to ETL/ELT workflows and data transformation processes, ensuring robust and efficient pipelines.
• Ensure data integrity through rigorous validation to maintain accuracy, completeness, and reliability in reporting.
• Support data governance and documentation practices, by ensuring documentation, transparency, and accessibility of analytics resources.

Key Skills:

• Proficiency in SQL and experience with cloud-based data platforms (e.g., Snowflake).
• Experience in marketing analytics and reporting.
• Strong analytical and problem-solving skills.
• Familiarity with CRM systems, particularly Salesforce.
• Ability to create dashboards and visualisations for data presentation.
• Knowledge of ETL/ELT processes and data transformation.
• Attention to detail and commitment to data integrity.

Salary (Rate): £40 per hour

City: London

Country: UK

Working Arrangements: undetermined

IR35 Status: undetermined

Seniority Level: undetermined

Industry: IT

Detailed Description From Employer:

Salt is excited to pair with a Global Software Giant in sourcing for a Marketing Data Analyst for a 6-month contract to join their high-performing Marketing Analytics team.

This role is ideal for someone who thrives in a fast-paced, data-driven environment and is passionate about uncovering insights that improve marketing performance. The successful candidate will work closely with cross-functional teams to inform strategy, optimise campaigns, and enhance customer engagement across various markets.

Key Responsibilities

• Translate business needs into structured analytical problems and scalable data solutions, working closely with wider team divisions.

• Design, write, and optimise SQL queries to support marketing analytics and reporting, leveraging cloud-based platforms such as Snowflake to work with large datasets.

• Create dashboards, reports, and visualisations to communicate findings clearly and support data-driven decision-making.

• Leverage CRM data (via Salesforce), for segmentation, campaign performance tracking, and reporting use cases.

• Contribute to ETL/ELT workflows and data transformation processes, ensuring robust and efficient pipelines.

• Ensure data integrity through rigorous validation to maintain accuracy, completeness, and reliability in reporting.

• Support data governance and documentation practices, by ensuring documentation, transparency, and accessibility of analytics resources.

*Rates depend on experience and client requirements