Negotiable
Inside
Hybrid
London Area, United Kingdom
Summary: The Marketing Data Analyst role is a contract position focused on transforming marketing data into actionable insights for an established organization in the education sector. The analyst will work closely with marketing and business stakeholders to evaluate customer behavior and campaign performance, supporting strategic decision-making. This hands-on role requires a blend of technical data analysis and strong business partnering skills. The position is based in London, with a hybrid working arrangement of one day per week in the office.
Key Responsibilities:
- Analyse marketing data to deliver actionable insights.
- Evaluate and optimise customer journeys across multiple touchpoints.
- Support commercial decision-making through analysis of customer acquisition, retention, and engagement.
- Work with data from platforms including HubSpot and Microsoft Dynamics.
- Present findings and recommendations to business stakeholders.
- Deliver analytical projects independently while managing multiple priorities.
Key Skills:
- Proven experience in marketing analytics and customer journey analysis.
- Experience working with HubSpot and/or Microsoft Dynamics data.
- Strong analytical and problem-solving skills.
- The ability to translate technical analysis into clear business recommendations.
- Excellent stakeholder management and communication skills.
- Experience delivering work independently.
Salary (Rate): undetermined
City: London
Country: United Kingdom
Working Arrangements: hybrid
IR35 Status: inside IR35
Seniority Level: undetermined
Industry: Other
Marketing Data Analyst (Contract) - Outside IR35
Location: London (1 day per week in the office)
Contract: 6 Months
Rate: Approx. £600 per day (Inside IR35)
The Role
An established organisation in the education sector is looking for an experienced Marketing Data Analyst to help transform marketing data into actionable commercial insight. Working closely with marketing and business stakeholders, you'll analyse customer behaviour, campaign performance and customer journeys to support strategic decision-making. This is a hands-on role that combines technical data analysis with strong business partnering skills.
Key Responsibilities
- Analyse marketing data to deliver actionable insights.
- Evaluate and optimise customer journeys across multiple touchpoints.
- Support commercial decision-making through analysis of:
- Customer acquisition
- Customer retention
- Customer engagement
- App analytics
- Work with data from platforms including:
- HubSpot
- Microsoft Dynamics
- Present findings and recommendations to business stakeholders.
- Deliver analytical projects independently while managing multiple priorities.
About You
You'll be an experienced Marketing Data Analyst with a strong understanding of commercial marketing performance and customer analytics. You'll bring:
- Proven experience in marketing analytics and customer journey analysis.
- Experience working with HubSpot and/or Microsoft Dynamics data.
- Strong analytical and problem-solving skills.
- The ability to translate technical analysis into clear business recommendations.
- Excellent stakeholder management and communication skills.
- Experience delivering work independently.
Desirable
Experience within the education sector.
Exposure to both analytics and business analysis responsibilities.
A broader analytical skill set beyond traditional BI reporting and dashboard development.
This is an excellent opportunity to join a well-established organisation and make a real impact by helping shape marketing strategy through data-driven insight.