Summary: The Data Analyst/Chargé de Marketing CRM role at LCL involves working within the Marketing Retail department to define and implement customer marketing strategies. The position requires coordination of marketing campaigns using CRM tools and data analysis to optimize targeting for various customer segments. The ideal candidate will have experience in marketing, data manipulation, and project management, contributing to an agile and multidisciplinary team focused on customer satisfaction. This role emphasizes a personalized approach to marketing through digital and data-driven strategies.

Key Responsibilities:

• Coordinate and implement marketing campaigns across various channels for 6 million customers.
• Configure CRM tools and ensure adherence to relational strategies.
• Analyze and optimize campaign targeting using UNICA campaign management tool.
• Collaborate with product managers, commercial teams, and IT for campaign execution.
• Ensure data integrity and coherence before campaign launches.
• Utilize HTML for email integration and creation in DELIVER (UNICA).
• Manage multiple campaigns, ensuring organization and coordination.

Key Skills:

• Strong knowledge of data manipulation and analysis.
• Experience with campaign management tools, particularly UNICA.
• Proficiency in SQL and data analysis.
• Good understanding of HTML for email marketing.
• Project management experience.
• Excellent analytical, communication, and organizational skills.
• Ability to work autonomously and collaboratively in a team.

Salary (Rate): undetermined

City: Villejuif

Country: France

Working Arrangements: undetermined

IR35 Status: undetermined

Seniority Level: undetermined

Industry: Marketing