Job Title: Customer Planning Manager - FTC 12 Months
Location: Asda House
Employment Type: Full time
Contract Type: Fixed Term
Hours Per Week: 37.5
Salary: Competitive salary plus benefits
Category: Corporate Visual Merchandising
Closing Date: 4 November 2026
What you’ll do: Tasks and Duties
- Drive the customer planning process, translating customer insight and data into actionable commercial and marketing plans and making sure Asda and George show up with a customer-led, consistent and coherent POV
- Work with Category, Trade Planning, Marketing and Operations teams across the business to shape trading priorities based on Asda’s customer, marketing and category strategies to deliver business objectives (e.g. footfall, sales, customer satisfaction, brand health, market share)
- Manage the annual and quarterly customer planning calendar, ensuring clear alignment between marketing activity, trading events, and local execution
- Manage the week-to-week customer plan governance process, ensuring changes to the customer plan are prioritised and proportionate, reviewed vs objectives and strategies and clearly communicated to all relevant stakeholders
- Manage the communications process for the customer plan, ensuring all relevant stakeholders know what we are doing, when
How you’ll do it: Accountabilities & Skills
- Work with key stakeholders across Marketing, Food and Non-Food Commercial, Retail, GHS and Finance to deliver best-in-class customer plans
- Drive a culture of customer obsession, collaboration, and accountability.
- Ability to turn customer insight into actionable plans
- Excellent organisational, stakeholder management and communication skills
- Strong analytical and problem-solving ability; comfortable with data-led decision-making.
Who you’ll work with
- SDs, SMs and C10s across Retail, Marketing, Property, Insight, Commercial and Finance
Everything you'll love
To ensure we balance moments where we know we need to collaborate together and the need for flexibility, Asda has a hybrid way of working with a minimum 3 days a week in one of our Home Offices. Over and above this, each area of Asda may have additional requirements which may require spending more days in the office, visiting suppliers, stores or depots.
You will also get an excellent benefits package including:
Discretionary company bonus
Company pension up to 7% matched
Company Car allowance of £5,700
15% colleague discount in store and online
Free access to wellbeing services such as Stream, 24/7 virtual GP, counselling, health and dental cash plans and a 24/7 employee assistance helpline, alongside discounts across a range of services and activities, from airport parking, enhanced to theme parks and cinemas.
Asda Allies Inclusion Networks – helping colleagues to make sure everybody is included and that our differences are recognised and celebrated
Excellent parental leave policies, including maternity & adoption leave, paternity leave, shared parental leave, neonatal care leave, and support for those doing fertility treatments.
We want all colleagues to be able to bring their best and true selves to work, every day. Simply put, we want our colleagues to be Proud to be Asda and proud to be themselves