Customer Marketing Manager

Summary: The Customer Marketing Manager at Gearset is responsible for driving customer retention and business expansion through the development and execution of a customer marketing program. This role involves collaboration with various teams to enhance customer engagement, loyalty, and product adoption. The position is a 12-month maternity cover contract focused on aligning marketing strategies with customer needs and business goals. The successful candidate will leverage data-driven insights to continuously improve marketing initiatives.

Key Responsibilities:

• Own and deliver the customer marketing strategy, executing data-driven customer marketing campaigns and initiatives end-to-end.
• Design and deliver cross-sell campaigns for specific products, aligning with Sales and Customer Success on strategic priorities.
• Collaborate with Product and Customer Success teams to identify suitable messaging for target segments and specific product campaigns.
• Produce content resources such as blog posts, whitepapers, and guides tailored to customer needs in collaboration with the content team.
• Plan and manage campaign activities, including newsletters, drip email nurture, webinars, events, and in-product activations.
• Monitor and evaluate campaign performance and impact.
• Support advocacy through driving case studies and leveraging the voice of the customer.
• Deliver and support bespoke customer events, including virtual training workshops and ancillary activities surrounding Salesforce events.

Key Skills:

• Previous experience in Marketing, preferably in a SaaS environment.
• Excellent communication and interpersonal skills for building relationships with customers and internal teams.
• Proven track record of developing and executing successful marketing campaigns tailored to target audiences.
• Strong analytical skills to measure performance and experience with marketing automation tools.
• Strategic thinker with a hands-on approach and ability to manage multiple projects simultaneously.
• Experience in customer marketing, communications, advocacy, or ABM is useful but not essential.
• Familiarity with Salesforce ecosystems and customer success initiatives.

Salary (Rate): 60000

City: Cambridge

Country: United Kingdom

Working Arrangements: hybrid

IR35 Status: undetermined

Seniority Level: undetermined

Industry: Marketing